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Peter Jackman
Peter Jackman

Posted on Originally published at leadsnow.ai

How to build an AI business case your CFO will actually approve

Build it around four numbers a finance team can audit: the measured baseline cost of the process today, the incremental benefit after the do-nothing case is removed, the 24-month whole-life cost, and the payback month. IBM’s 2025 survey of 2,000 CEOs found only 25% of AI initiatives delivered the ROI expected.

What this covers

  • What your CFO is actually testing when they read an AI business case
  • Building the four-number AI business case
  • MAKE MORE SALES.
  • The four-number test: an AI business case on one page
  • Number 1: what the process costs you today, measured not estimated
  • Number 2: the incremental benefit, and which kind of benefit it is

This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *How to build an AI business case your CFO will actually approve*.

LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.

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