We've published per-engine citation playbooks for ChatGPT and Perplexity , and the honest reason Claude didn't have one until now is that for a long time it barely sent anyone traffic. That has changed abruptly. Claude is now the fastest-growing AI referrer in the B2B data we can find, it runs on a different search index to every other engine, and almost nothing written about "AI SEO" applies to it specifically. This post covers what is actually different about getting cited by Claude — its crawlers, its search stack, its citation mechanics — with every claim sourced to Anthropic's own documen
What this covers
- The short answer
- Why Claude suddenly matters for B2B visibility
- How Claude finds and cites pages (the verified mechanics)
- The index: Brave, not Bing
- The crawlers: three bots, three different jobs
- The citation contract: always cited, 150 characters at a time
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *How to Get Cited by Claude in AI Search (2026)*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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