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Peter Jackman
Peter Jackman

Posted on Originally published at leadsnow.ai

Is AEO worth paying for? The conditions where it isn't

Sometimes — and the condition is measurable in an afternoon. Across 13,770 enterprise domains analysed by Conductor between May and September 2025, AI referrals averaged 1.08% of all website traffic, from 0.25% in communication services to 2.80% in IT. Below that floor, with thin deal margins, the honest answer is no.

What this covers

  • At a glance: when AEO pays and when it doesn’t
  • How to decide whether AEO is worth paying for
  • MAKE MORE SALES.
  • What AEO actually is, and what it is not
  • Is AEO worth paying for in my business? The three-gate test
  • The worked sum: what one month of AEO has to produce

This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Is AEO worth paying for? The conditions where it isn't*.

LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.

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