Cosmetic and aesthetic clinics — injectables, laser, skin, and cosmetic surgery referral practices — live and die on two numbers: how many qualified enquiries come in, and how many of those actually show up to a consult. Both numbers are under pressure. Ad costs keep climbing, and Australia's regulators have spent the past three years systematically closing off the marketing shortcuts other industries take for granted. No testimonials. Tight rules on before-and-after photos. A protected 'surgeon' title. And a TGA position that makes advertising injectables by name — or even b
What this covers
- The 2023–2025 crackdown: the rules every cosmetic clinic marketer must know
- 1. Testimonials are banned in advertising — and 'interacting' with reviews counts
- 2. Before-and-after photos: legal, but only under strict conditions
- 3. 'Cosmetic surgeon' is no longer a free-for-all title
- 4. Injectables can't be advertised to the public — even indirectly
- 5. Urgency tactics and under-18 targeting are off the table
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Lead Generation for Cosmetic Clinics in Australia: Pay-Per-Result AI Patient Enquiries*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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