Marketing automation executes rules you wrote in advance; an AI agent decides its next move while the conversation is happening. The boundary is initiation . HubSpot’s own documentation lets you add up to 250 filters to one workflow’s enrolment triggers — and every one of them is a situation someone had to anticipate in advance. An agent is given a goal instead. That is the whole difference.
What this covers
- Marketing automation vs AI agents, in one paragraph
- How to tell a workflow from an agent before you buy
- MAKE MORE SALES.
- What each one can start on its own — the unprompted-action table
- Why the difference shows up as a branch count, not a feature list
- The initiation test — three questions that decide it
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Marketing automation vs AI agents: the difference buyers keep getting wrong*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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