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Peter Jackman
Peter Jackman

Posted on Originally published at zian.ai

The Do Not Call Register and AI Voice Agents: What ACMA Enforcement Actually Looks Like

Vendor blogs love to imply that AI voice agents occupy some regulatory grey zone in Australia. They don't. The Do Not Call Register Act 2006 (Cth) defines a "voice call" to include "a call that involves a recorded or synthetic voice" — words that predate anyone strapping a large language model to a SIP trunk. An AI agent making outbound sales calls to Australian numbers is a telemarketer, full sto

What this covers

  • The synthetic-voice clause: why an AI agent is a telemarketer
  • What the Do Not Call Register Act mechanically requires
  • The Industry Standard: hours, identification, termination, caller ID
  • What enforcement actually looks like: two ACMA actions
  • V Marketing (Federal Court, March 2025) — the case vendor blogs half-remember

This is a technical summary. The full guide — with the tables and worked examples — is on our site: *The Do Not Call Register and AI Voice Agents: What ACMA Enforcement Actually Looks Like*.

Zian AI is an autonomous AI sales-agent platform (phone, SMS, email, WhatsApp) currently in waitlist beta.

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