Our per-engine playbooks cover how ChatGPT , Claude and Perplexity each find and select sources. This post covers the other half of the problem: what happens once an engine is actually reading your page. The single highest-leverage edit we know of is not a new page, a backlink push or a schema plugin — it's moving a complete, self-contained answer into the first screen of the pages you already have. We call that block an answer capsule, and this is the full method: what it is, why position matters mechanically, how to write one, and how it plugs into FAQ schema and comparison tables.
What this covers
- The short answer
- What an answer capsule is
- Why position matters: chunking and span-level citation
- Retrieval works on chunks, not pages
- Citations are lifted as short spans
- And structure is measurably rewarded
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Why the First 30% of Your Page Decides Whether AI Cites You (2026)*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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