The first page fooled me. Clean design, confident headline, a market size statistic up top. I only caught it on my second pass, when I tried to quote one sentence to a colleague and realized I couldn't remember what it claimed.
That's the thing about slop that most people get wrong. It's not typos, and it's not robotic phrasing. It's unfalsifiable structure. Every sentence sounds like a claim, but no sentence can be checked. You could swap any two paragraphs and nothing would change, because nothing in them refers to anything specific.
Once you see that, you see it everywhere. Here's what my audits surfaced.
First surprise: the worst offenders were not obvious spam sites. They were polished landing pages, onboarding docs, and product descriptions with careful typography. Confidence is a costume. The typography was doing the persuading, not the sentences.
Second surprise: the same phrases recycle across completely different products. "Seamless experience." "Unlock your potential." "Built for scale." When three unrelated products describe three unrelated things with the identical phrase, that phrase is carrying zero information. It's noise wearing a suit.
Third surprise: humans write slop too. AI did not invent vague writing; it just made vagueness free. A human at least pays for slop with time. A model pays nothing, so it ships infinitely more of it. That changes the attack surface. Ten years ago you reviewed your own drafts. Now you have to review drafts that are technically yours but were effectively written by probability.
So the audit questions I landed on are simple. Can I point to the specific thing this sentence refers to? Could this sentence survive if I deleted the product name? Does it make a claim I could, in principle, verify? If the answer is no three times in a row, the page is slop, no matter how nice the font is.
I collected these into a short checklist called The AI-Slop Audit after a few people asked for my exact process. It's $12 and lives here: https://probiex.gumroad.com/l/euyxrc
If you audit one page this week using those three questions, you'll probably want to audit everything else you own.
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