6 Types of Digital Marketing: When and How To Use Them?

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Types of Digital Marketing

There are numerous kinds of Digital Marketing that you can use to expand your crowd reach. Utilizing numerous Digital Marketing channels can assist you with making a balanced methodology that will yield the best outcomes.

1. Content Marketing

Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.

2. Search Engine Marketing/Pay-per-Click

Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.”

3. Search Engine Optimization

Search engine optimization, (SEO), is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP).

4. Social Media Marketing

With social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.

5. Affiliate and Influencer Marketing

Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience.

6. Email Marketing

When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing.