Digital Marketing AI Coach

This is a submission for the Runner H "AI Agent Prompting" Challenge

What I Built

I built a Digital Marketing AI Coach using Runner H that acts as a weekly performance coach for each member of my digital marketing team. It helps track how each member is doing based on their content submissions, deadlines, and social media engagement, and sends them custom tips to improve, along with creative content suggestions for next week.

This agent not only saves me hours of reviewing content sheets and giving feedback but also keeps the whole team motivated and improving, week by week.

As someone managing a content team, I face these problems every week:

• Some team members post content on our dedicated social media platforms late or miss deadlines
• Not all content gets the engagement we expect
• It's hard to give personalized, timely feedback to everyone
• Creativity drops when people don’t know what to post next

Instead of doing everything manually, I wanted a solution that could analyze performance, suggest improvements, and boost creativity for each member.

Demo

Here is the PDF generated by Runner H: Digital Marketing AI Coach

The screenshot of the automated mail sent and Runner H
https://drive.google.com/drive/folders/1LBSHpE7Hsr6VtE1YS0lPBweqTeaJdbno?usp=sharing

How I Used Runner H

Runner H acts as my AI content strategist.

It reads our shared Google Sheet where we track content types, deadlines, engagement (likes), and whether each post was missed or not. Then for each person, Runner H:

Analyzes:

• How many tasks they completed per month compared to the given tasks per month (according to KPI)
• Which were late
• What kind of content performed best/worst

Generates a personalized report:

• Performance summary of each member
• Give improvement suggestions to the members
• Suggests one creative challenge to try (I call it a “Strategy Spin Card”)

Sends that report directly to the team member (via email)
Then it creates a manager summary:

• Top performer of the week
• Missed deadlines overview
• What content types are working best
• Suggests what to improve across the team

The Prompt I Gave Runner H

Access the Google Sheet at:

[Insert Google Sheet Link]

This sheet contains the following columns:

Deadline | Posted Date | Content Type | Topic | Platform | Assigned To | Status | Is Missed | Likes | Rating

TASK 1: Individual Performance Reports
For each unique person in the "Assigned To" column:

- Analyze their weekly data:
- Total content pieces submitted
- Number of missed deadlines (Is Missed = Yes)
- Average engagement (Likes)
- Highest- and lowest-performing content types (based on Likes)

Generate a personalized weekly report that includes:

- What they did well
- What they need to improve
- Two new content ideas for next week based on:
- Their strong formats
- Weak engagement areas
- Platform trends

A randomly assigned "Strategy Spin Card" from:

“Use a trending reel audio”

“Post a behind-the-scenes video”

“Ask a thought-provoking poll”

“Turn a meme into a carousel”

“Start your post with a question”

Send the report to each person via email. [email]


TASK 2: Manager Weekly Summary

Generate a summary email/report for the team manager that includes:

Stats:

- Total content published this week
- Overall engagement average
- Overall % of deadlines met (vs missed)
- Top 3 most used content types

Highlights:

- Top performer (by average Likes)
- Most improved member (compared to last week)
- Most effective content type (team-wide)

 Recommendations:

- If engagement is down, suggest new post types
- If one format is repeated too much, suggest variety

OUTPUT FORMAT

Send each team member a friendly message with their personal stats, tips, and creativity challenge.


OBJECTIVE
Keep the team aligned, inspired, and improving using weekly performance insights and creative nudges.

Encourage content diversity and reduce the manager workload.

Use Case & Impact

Use Case

Who It’s For:

• Team leads or managers who oversee content creators, interns, or marketing teams
• Startups or small businesses relying on consistent social media presence
• Creative teams needing structured, weekly performance insights
• Organizations that track content output via Google Sheets or Notion but struggle with timely feedback and motivation

What It Solves:

• Lack of real-time, personalized feedback for team members
• Time-consuming manual performance tracking and reviews
• Team members unsure of what content types to try next
• Missed deadlines and inconsistent creativity
• No visibility into what’s actually working on social media

Impact

For Managers:

• Saves 3–5 hours weekly on performance reviews
• Eliminates the need to manually check content metrics
• Offers a clear team-wide performance snapshot every week
• Makes it easy to track progress and see who needs support
• Encourages a growth-focused culture, not just output

For Team Members:

• Receives personalized coaching without feeling micromanaged
• Gains insight into what content worked or didn’t, with reasons
• Feels more motivated and accountable thanks to weekly feedback
• Gets new, fun content suggestions to stay creative
• Encouraged to experiment and level up their strategy

For the Brand:

• Increases content quality and consistency
• Boosts overall engagement through data-informed strategy
• Ensures the team is aligned with goals and creative direction
• Promotes continuous improvement in a lightweight, human-friendly way