Run an entire online content website using 10 Claude Skills, originally published on iHateReading
Under the Hood
I run iHateReading, saascrm.site, and a handful of other products alone. No marketing hire, no SEO agency, no growth team.
For years, that meant every "should we submit to this directory" or "is our GEO okay" question sat in a notes app, half-answered, because I didn't have a spare afternoon to research it properly.
So I built 15 Claude Skills — one operator hub plus 14 specialized agents — that do the SaaS growth research work I used to put off: market intel, competitor teardown, pricing analysis, SEO/GEO audits, directory submissions, internal linking, lead research, launch planning. Then I pointed the whole pack at my own site, ihatereading.in, and let it run.
This post is the receipts: what the skills actually found, what they got right, and where the pack is available if you want to run the same stack on your own product.
What a "Claude Skill" actually is
A Claude Skill is a markdown instruction file — usually named SKILL.md — that gives Claude (or Claude Code) a specialised, repeatable playbook instead of a one-off prompt. You invoke it, Claude follows the same research method every time, and you get a consistent output format instead of reinventing the wheel each session. Bootstrapped founder Violetta Bonenkamp put it plainly in her own breakdown of running an SEO operation through Claude Skills: the whole approach is built around giving the model a pre-loaded, specialised playbook rather than asking it to improvise research from scratch every time.
This isn't a niche hobby anymore. Snyk's own roundup of Claude Skills for entrepreneurs and solopreneurs covers everything from SaaS financial modelling to full open-source marketing-department skill collections — the pattern is the same across all of them: turn a research or ops task you'd normally outsource into a repeatable skill you run yourself.
Why solo founders specifically need this right now
The one-person startup stopped being a compromise. Data cited in MeanCEO's breakdown of the solo-founder AI agent stack shows over a third of new ventures in 2026 are solo-founded, and a functional AI agent stack now runs a few hundred dollars a month against the equivalent five- or six-figure monthly cost of hiring humans for the same functions. Forbes reported similar numbers this year, pointing to full AI stacks costing $3k-$12k annually against $80k-$120k a month for a comparable human hire.
That gap is exactly where a growth-ops skill pack earns its keep. You're not trying to replace a strategist — you're replacing the research grunt work that used to stop you from ever getting to the strategy conversation in the first place.
What's actually inside the pack
The 15 skills are split into three groups:
🔎 VALIDATE — is there a market for this
- SaaS Discovery — understand a product, its audience, positioning, features, pricing, competitors
- Market Intelligence — market/category trends, demand, opportunities, risks
- Competitor Intelligence — competitor positioning, strengths, weaknesses, sentiment
- Pricing Intelligence — pricing, packaging, value metrics, positioning
🛠️ BUILD — turn the idea into a concrete plan
- Micro SaaS Builder — validated MVP concept, pricing, distribution, launch plan6. AI Agent Opportunity — evaluate workflows worth automating, demand, competition, monetization7. Lead Research Intelligence — ICP, lead sources, directories, communities, partnerships8. SaaS SEO Discovery — baseline SEO opportunities from your product and site before you launch
🚀 LAUNCH — get your first users
- SaaS Launch — launch strategy: positioning, channels, assets, timeline10. Directory Launch — directory/community submission plan
📈 GROW — compound growth once you have users
Find the opportunity:
SEO Opportunity — commercial, use-case, comparison, alternative, informational opportunities
Competitor SEO Pages — competitor-driven pages you should create
Content Gap — content competitors have that you're missing
GEO/AEO Audit — AI search / answer-engine visibility audit
Plan & execute:
SEO Content Planner — clusters, priorities, briefs, internal links, publishing plan
SEO Page Generator — complete SEO pages from validated opportunities
Internal Link Optimiser — weak, missing, orphaned, high-value linking opportunities
One hub skill (/founder-saas-skill or /saasfounderos) sits on top, asks two quick questions — what you have, what you want this week — and routes to the right agent instead of dumping all 15 on you at once.
What happened when I ran it on my own site
I didn't just build this and ship it blind. I ran the GEO/AEO Audit skill on ihatereading.in itself, and it caught something I'd genuinely missed: a near-identical, completely unrelated site (an AI reading-summarizer) sits at a lookalike domain, which creates real entity-confusion risk for any AI system trying to answer "what is iHateReading." That's exactly the kind of gap Mintlify's own research into llms.txt and AI citation behavior points to — Vercel reportedly gets 10% of signups directly from ChatGPT citations, which only happens when the entity is unambiguous to begin with.
The SEO Content Planner skill then turned that finding into an actual publishing plan — five pages, in priority order, starting with the cheapest fix (a plain-language FAQ page) instead of a bloated 30-page content calendar nobody would ship. The Directory Launch skill found one specific, verifiably free, dofollow-linked developer directory worth submitting to instead of a copy-pasted list of 200 sites. And the Internal Link Optimizer skill mapped exactly which existing posts — like the one on building a directory listing site that earns online — were sitting orphaned with no path back to my own SaaS directories page.
None of that came from generic prompting. It came from agents built specifically to research a real business and refuse to invent URLs, traffic numbers, or fake authority scores along the way — the same discipline SE Ranking's own Claude Skills collection builds in by tying every skill to a defined, reproducible tool call instead of letting the model improvise.
How to actually use these well
- Run one agent per session. The hub skill is built to stop you from dumping all 15 on a single question — pick the one that matches what you need this week.
- Feed it a real URL, not a vague idea. Every agent researches your actual site/product before making recommendations; the more concrete the input, the less it has to guess.
- Treat the output as a starting draft, not gospel. These skills are built to flag "unknown" instead of inventing a number — when they say a stat is unverified, believe them and check yourself before publishing it.
- Chain agents in sequence when the task calls for it. SEO Opportunity → GEO/AEO Audit → SEO Content Planner → SEO Page Generator is a full pipeline, not four disconnected reports.
- Use the smallest output that solves the actual problem. The Directory Launch skill can find one directory just as easily as fifty — ask for exactly what you need.
Get the pack
If you want the same 15-agent hub running on your own product — the exact GEO audit, content plan, directory pick, and internal-link fixes shown above — grab the founder Claude SEO & growth skills pack on Gumroad. It installs the same way described above: drop it into Claude Code, Claude Desktop, or upload the individual skill zips directly into a Claude.ai project.
I'll keep publishing what the pack finds when I run it on my other properties — subscribe to the iHateReading newsletter or catch the monthly rundown in the iHateReading Magazine if you want the next audit as it happens.
That would be enough for today
See you in the next one
Shrey
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