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Shubhra Pokhariya
Shubhra Pokhariya

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How I Boosted Landing Page Conversions by 25% with Next.js 15, Tailwind, i18n, and SEO

#nextjs #buildinpublic #tailwindcss #seo

Ever shipped a sleek SaaS landing page-clean design, shiny CTA, Tailwind styles on point-only to watch users bounce faster than a bad API call?
That was me.

The page looked great, but sign-ups were flat. After some coffee-fueled debugging, I realized the problem. My landing page didn’t speak to everyone. Literally.

In today’s SaaS market, an English-only landing page with weak SEO leaves conversions on the table. So I doubled down on two things:

  • 🌍 Multi-language support (i18n + RTL)
  • 🔍 Solid SEO (dynamic meta tags + sitemaps)

The result? A 25% lift in sign-ups. Here’s how I did it, why it works, and how you can apply it in your own projects.

The Problem is Landing Pages That Look Good but Don’t Convert

Picture this- you’ve got a polished landing page.

  • Headline? ✅ Catchy.
  • CTA? ✅ Bright and shiny.
  • Tailwind CSS? ✅ Crisp and clean.

And yet… users bounce. The sign-up form collects dust.

That was my situation. My page was visually fine but felt generic. It didn’t connect with global users, and it wasn’t optimized for search.

So I asked myself. How do I make this page feel personal and visible worldwide?

The answer is i18n + SEO.

Step 1: Multi-Language Support (i18n) for Global Reach

First up, I added multi-language support. Right now, I’ve wired up:

  • 🇬🇧 English
  • 🇪🇸 Spanish
  • 🇸🇦 Arabic (with RTL support)

And thanks to next-intl, it’s ready to scale to 100+ languages later.

Why it matters

•Users trust sites that speak their language.
•A founder in Madrid or a developer in Dubai is more likely to convert if the page feels native.
•RTL (right-to-left) support isn’t just flipping the layout-it’s about making the UI flow naturally for Arabic readers (right-aligned text, proper button placement, etc.).

In my tests:

•i18n alone boosted conversions by ~15%
•Adding RTL for Arabic pushed it closer to 25%

How I did it

Install next-intl:

npm install next-intl

Set up a /messages folder with JSON files:

`// messages/en.json
{
  "headline": "Build your SaaS landing page in minutes",
  "cta": "Get Started"
}`
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`// messages/es.json
{
  "headline": "Crea tu página de aterrizaje SaaS en minutos",
  "cta": "Empezar"
}`
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// messages/ar.json
{
  "headline": "أنشئ صفحة SaaS المقصودة في دقائق",
  "cta": "ابدأ الآن"
}
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Load translations in layout.tsx or page.tsx using next-intl, and you’re set.

Step 2: SEO That Actually Works Globally

The second piece was SEO. But instead of hardcoding meta tags with messy ternaries, I plugged SEO straight into my translation system.

My translation JSON files (en.json, es.json, ar.json) don’t just hold button labels-they also store the page’s <title> and <meta description>. That means when someone lands on /es, both the page copy and the metadata are in Spanish. And yes-Google loves that.

Example setup

en.json

{
  "seo": {
    "title": "SaaS Launch",
    "description": "Next.js + Tailwind templates for SaaS"
  }
}
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es.json


{
  "seo": {
    "title": "Lanzamiento SaaS",
    "description": "Plantillas Next.js + Tailwind para SaaS"
  }
}
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generateMetadata.ts

import { getTranslations } from "next-intl/server";

export async function generateMetadata({ params: { locale } }) {
  const t = await getTranslations({ locale });
  return {
    title: t("seo.title"),
    description: t("seo.description")
  };
}
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Why it works

  • Trust: When users see a title + description in their own language, they’re more likely to click and sign up.
  • CTR Boost: Localized snippets in Google search improve click-through rates.
  • Discoverability: Search engines treat localized metadata as unique content, helping you rank in multiple regions.
  • Scalability: Adding French, German, or Japanese tomorrow is just a matter of dropping another JSON file-no rewrites.

In my case, this alone helped my page feel more “native” and boosted sign-ups across non-English users.

The Takeaway

You don’t need a massive growth hack to see results. Sometimes, it’s about making your landing page feel human and local.

  • 🌍 i18n + RTL makes your site welcoming worldwide.
  • 🔍 SEO tied to translations makes your site visible worldwide.

Together, they gave me a 25% lift in conversions-without redesigning the page or touching the backend.

If you’re building SaaS landing pages with Next.js and Tailwind, I highly recommend trying this combo.

I’d love to hear from you-have you tried i18n or localized SEO in your projects? Any tips or tricks for improving landing page conversions would be amazing to learn!

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