At Snapbit, we believe that small, consistent rituals are the seeds of great company culture. While we sprint hard every week building Snippai — our AI-powered screenshot tool — we’ve come to realize that what happens around the work is just as important as the work itself.
Two simple rituals — Feedback Friday and Building in Public — have become the heartbeat of our weekly rhythm. They help us reflect, stay honest, and grow in sync. Here’s a look at what they are, how they evolved, and why we stick to them.
🪞 Feedback Friday: Building Culture Through Candor
What it is:
Every Friday, each team member answers two simple prompts:
- What went well this week?
- What could have gone better — for me or the team?
We post our responses in a shared thread, whether that’s Slack, Notion, or even just in a quick video recording. The goal isn’t perfection — it’s reflection.
Why we do it:
Startups move fast, but feedback is how we avoid running in the wrong direction. Feedback Friday gives us a lightweight but powerful checkpoint to pause and surface:
- Wins to celebrate (and replicate)
- Bottlenecks that need unblocking
- Patterns we’d otherwise miss
It also keeps us aligned on more than just metrics. Team dynamics, decision-making clarity, even emotional bandwidth — all are fair game. When voiced early, small frictions don’t snowball into dysfunction.
A bonus effect:
It builds trust. Saying “I think I messed this up” or “I wish we had done X differently” is easier when it’s normalized. And once that culture sets in, feedback stops feeling like confrontation — and starts feeling like care.
🌍 Building in Public: Sharing the Journey, Not Just the Launch
What it is:
Every week, we share something from our product journey publicly. That could be:
- A new feature (like formula-to-LaTeX or table parsing)
- An internal tool or insight
- A learning from a failed experiment
- Even just a behind-the-scenes screenshot
We post regularly on our Twitter/X, LinkedIn, and soon, our product changelog.
Why we do it:
We’re not just marketing a product — we’re building a movement around how AI can augment productivity. And people connect more deeply with stories than splashy launches.
By building in public, we:
- Stay accountable to shipping weekly
- Attract early adopters who resonate with our ethos
- Invite feedback before things are polished
More importantly, it’s fun. Every post is a chance to show our work, document our growth, and connect with people who might one day be customers, collaborators, or champions.
✨ Why It Works for Us
These rituals are deceptively simple — no complex tools or processes needed. But together, they create:
- A continuous feedback loop within the team
- A continuous conversation with the outside world
For an early-stage startup like ours, that’s gold. It means fewer surprises, stronger culture, and a tighter product-market fit.
🔄 Want to Try It?
If you’re running a small team or indie project, give it a shot:
- Start with just one Friday feedback thread.
- Try posting one “build-in-public” tweet each week.
- Keep it honest, not polished.
And if you want a tool that makes it easier to turn screenshots into shareable insights (or LaTeX formulas, or Markdown tables…), well — you know where to find us. 😄
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