Last month I realized I'd written the same article introduction three times.
Not on purpose. I just forgot I'd already explored that angle. My brain has limited RAM, and after writing 200+ pieces of SaaS content, it's full.
So I did something that felt slightly weird: I fed four different AI tools everything I've ever written, every client brief, every half-finished draft sitting in Google Docs.
Now when I sit down to write, these tools don't generate content for me. They remind me what I already know.
Here's how I actually use them:
ChatGPT Projects: The One That Knows My Voice
I treat this like an external hard drive for my writing brain.
Uploaded everything:
Published posts (all of them)
Client documentation
Email drafts I never sent
Random notes from customer calls
When I start a new piece, I don't ask it to write. I ask: "Have I covered this before? What did I say about onboarding flows last time?"
It pulls exact quotes from my past work. Shows me patterns I didn't notice. Tells me when I'm about to repeat myself.
The weird part? It caught my voice. Not perfectly, but close enough that first drafts need less editing because it's not fighting against how I naturally write.
When I use it: Daily. Before starting anything new. Saves me from reinventing wheels I already built.
NotebookLM: Turns Chaos Into Structure
This one's different. I dump messy inputs and it organizes what matters.
Customer interview recordings. Long research PDFs. Competitor blog posts. Product documentation that reads like legal contracts.
It doesn't summarize. It finds the through-lines I missed.
Last week I uploaded five customer transcripts about why they churned. NotebookLM connected three separate pain points I thought were unrelated. They weren't. Same root cause, different symptoms.
It also generates audio overviews. Sounds gimmicky until you're on a run and need to internalize 40 pages of product specs before a client call in two hours.
When I use it: When I have too many sources and my brain won't synthesize them. Or when I need to learn something fast without actually reading.
Claude Projects: For Building Things That Need to Work
I'm still a ChatGPT person for conversation. But when I need something built correctly the first time, I use Claude.
Give it specific constraints and documentation. It follows instructions without improvising.
Recent example: Built a content audit system that checks if my SaaS posts mention specific product features. ChatGPT kept wanting to add "helpful" features I didn't ask for. Claude just built what I specified.
Also better at creative copy when you give it structural rules. "Write three variations using this framework, maintain this tone, avoid these phrases." It sticks to the brief.
When I use it: Building automations, writing code, following complex multi-step instructions where creativity would actually make it worse.
Perplexity Spaces: The Fact-Checker I Forgot I Needed
Used to be my go-to research tool. Now it's more specialized.
I use Spaces when I need current information combined with my own context.
Upload competitor blog posts, recent industry reports, product changelogs. Ask it to find patterns or verify claims against multiple sources.
It cites everything. That matters more than I expected. When I'm making an argument in a post, I can trace exactly where each supporting point came from.
Also catches when I'm about to cite outdated information. My brain still thinks certain SaaS metrics are standard. They're not. Perplexity shows me what actually changed.
When I use it: Research for positions I'm arguing. Fact-checking before publishing. Staying current on topics that evolved since I last wrote about them.
What Actually Changed
None of these tools write for me. That's the point.
They're memory aids. External context that my brain would lose track of otherwise.
Before this setup: I'd start writing and wonder "Did I already say this? What was that example I used six months ago? Where did I see that stat?"
Now: I know. Or the tools remind me in 10 seconds.
The content still sounds like me because I'm still making the decisions. I'm just not fighting against my own limited memory anymore.
The honest tradeoff: Setup took time. Uploading everything, organizing Projects, figuring out what each tool is actually good at. Maybe 3-4 hours total.
But now when someone asks "Can you write about X?" I know in 30 seconds if I've already covered it, what angle I took, and whether I have anything new to say.
That's worth 3 hours.
If You're Going to Try This
Start with one tool. Don't overwhelm yourself setting up four systems at once.
Pick based on your actual problem:
Repeating yourself without realizing it? → ChatGPT Projects
Drowning in research you can't process? → NotebookLM
Need things built exactly as specified? → Claude Projects
Making claims you can't verify? → Perplexity Spaces
Upload your last 10-20 pieces of work. Use it for a week. See if it actually saves time or just adds steps.
For me, ChatGPT Projects changed the most. It's the one I touch every single day.
Your mileage will vary based on what you're trying to remember that your brain keeps forgetting.
Which tool would help you most right now? Or are you already using something similar?
I share more about AI workflows, SaaS content strategy, and what actually works (vs. what just sounds smart) on LinkedIn. Follow along if this kind of thing is useful to you.
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