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Peter Thaleikis 🍪
Peter Thaleikis 🍪

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How to Launch your Startup or Side Project on ProductHunt

ProductHunt is surely one of the places you want to consider for your project or startup. Below you'll find key information to get your work promoted on PH.

What to know before launching on ProductHunt

ProductHunt is one of the sites which can send major traffic your way - if prepared well. As with many sites, a low-effort posting will get little attention. Make sure to prepare your launch with:

  • a catchy tagline (60 chars maximal)
  • a great icon, ideally animated (240x240px, max. 2 MB)
  • graphics (1270x760px)
  • an engaging text with emojis to tell your story
  • maybe a product/project video (if possible)

If you've got a personal blog, make sure to prepare a post before launching. It helps to have it ready and just publish it with the project. Same goes for a newsletter of course.

If you are not a technical person and struggle to get decent graphic prepared, check out Stencil. That's an easy drag-and-drop web-based graphic app with the complexity of, for example, Photoshop.

How to launch on ProductHunt

Make sure to post your project just after midnight San Francisco time. This way you can be sure to get maximum exposure. Thursdays work well generally. You can also schedule it for the right time a few days in advance.

As soon as your post is live on Product Hunt, tell your story in a tweet or even better write a thread about it. Check out this example to get a better idea. Tag @ProductHunt and maybe some maker friends. Include me @spekulatius1984, if you like: I'm happy to help with a retweet. Don't forget to include a link to your product page in your thread!

Welcome everyone into the discussion on your PH post and respond to comments as they come in. Don't forget to upvote the comments as well. Every bit helps you drive more attention to it. Same goes for Twitter. It might become a long and exciting day!

What to avoid when launching on ProductHunt

  • Don't ask for upvotes, it's against the rules and you just annoy people.
  • Don't spam everyone you know with your ProductHunt link. Post it and mention you appreciate support - that's plenty already.
  • Don't try buying fake upvotes or anything like this. It will be noticed and you'll ruin your image permanently.
  • Don't launch and run away: You need to be responsive and engage with the community. Passive launches fail regularly.

Examples of ProductHunt launches

I've launched a few times with different results. Mostly my projects reach a few hundred upvotes and receive a few thousand visitors. Here are some of my posts:

More information

If you want to dive deeper into learning how to get the most out of your launch, check out these resources:

If you liked this post it would be awesome if you could share it on Twitter, Facebook or a suitable Sub-Reddit. If you've got an idea for a great place to promote your startup or side-project I'm all ears. Get in touch on please 💪️

This was originally a newsletter 📫️

Before this became a blog post it was sent as a newsletter on If you think you can profit from small chunks of marketing advice subscribe please!

Discussion (2)

sibi profile image

@spekulatius1984 Thanks for this amazing writeup. This cleared lot of my doubts which I had in my mind. Excited to implement all these when I launch my product on the ProductHunt. :)

spekulatius1984 profile image
Peter Thaleikis 🍪 Author

Awesome! I'm so glad it helps. Let me know if any questions arise! It's actually part of a newsletter series about side project marketing - it might come in handy for you, if you planning / working on projects.