As a solo builder it's so easy to come up with an idea and fall straight into the trap of building first without talking to your target market, we foolishly assume that if we build it the users will come. I've made this mistake several times because building comes naturally to me and talking to people doesn't. Heck I'm making the same mistake right now.
A lot of people are scared that if they talk to people about their idea to try and gauge worth, they'll steal their idea and get Zucked. The Reality is people are lazy. Really lazy! most people would rather go home eat food and watch TV, there's very few people that are going to steal your idea and even less that have put enough thought into it as you have. Don't be afraid, get out there and talk to users.
The other hard part about talking to people is finding people to talk to about your idea. break it down into steps, the first thing to figure out is who is your user and where do they congregate? If you can answer those questions, then you can figure out how to start a dialog with them. Remember your targeting the early adopters, most people in your target audience are likely to be uninterested, you want to find the ones that are leaders and excited about doing something that no-one else doing yet.
Remember that marketing is the majority of the work, the best product doesn't always win out, chances are the better marketed one does. For those of us who are builders, this is really hard. Building isn't the "work", Marketing is.
Top comments (0)