Build or Not Build?

Hi guys,

So, yesterday, i did a keyword research for my next content for my blog, and i found a low competition keyword with high search volumes + a lot of sub keywords with relatively high search volumes as well.

Then, instead of making content from it, i'm thinking to build an entire website for this keyword. It's possible to build it as a full static website.

So, i research further.

I found out that there are already some websites with exact contents and very similar features that i want to build. 1 of these websites has really nice UX and went viral. But its still young website (less than a year old).

So, my question is, should i build this website?
I feel demotivated when seeing all these existing websites.

I really appreciate any suggestion / comment.

Thanks

Comments

[Build Or Not]

I totally get that feeling. Seeing similar sites already out there can kill motivation fast.

Funny enough, I actually built a site in this exact “build or not build” direction:
buildornot.io

So speaking from experience — yes, you can build it, but there are a few realities worth considering.

In my case, the hardest part hasn’t been building the product at all, it’s distribution. This type of website targets a very specific mindset (builders who are still deciding, researching, hesitating), and that audience is surprisingly hard to reach consistently. SEO helps, but growth is slower than “high search volume” makes it look on paper.

Also, even if competitors exist:

A viral site doesn’t mean it’s defensible

A young site means the space is still forming

UX/features alone rarely create long-term advantage — positioning and traffic channels matter more

If you’re building it as a learning project, portfolio piece, or long-term bet, I’d say go for it.
If your main goal is quick traffic or fast validation, I’d be a bit more cautious and think hard about how you’ll reach users differently.

Seeing existing sites isn’t a stop sign — but it is a signal to ask:
“What will make mine meaningfully different, and how will people actually find it?”

Hope that helps. Building is still worth it — just go in with clear expectations.