How to Increase Your Marketing Email Open Rate with Tencent Cloud’s Simple Email Service

#webdev #edm #html #design

The email open rate is of great concern to EDM marketers as well as one of the most crucial metrics for evaluating the effectiveness of their marketing. Check out the essential guidelines to enhance the open rate of your marketing email!

1. Find the optimum send time
23.63% of the emails are opened within the first hour after delivery, after which the open rate slumps as time goes by. Therefore, it is important to understand the habits of your recipients, as emails sent to them when they are using a computer or mobile phone are more likely to be opened.

2. Use the right sender's name and address
The sender's name and address matter, as they tell the recipients who sent the email. Statistics have shown that 73% of email recipients decide whether to open an email based on the sender's name.

3. Create an appealing email subject line
A survey by a data research agency has shown that 69% of email recipients decide whether to open an email based on the subject line. Choose a subject that is relevant to your offering. This can make recipients feel connected and confident.
Add the name, city, or other variables of your recipients to the subject line to draw their attention. This can be easily done with Tencent Cloud Simple Email Service (SES), which allows adding variables during bulk emailing. For more information, see https://www.tencentcloud.com/products/ses.

4. Perform A/B testing
A/B testing helps you figure out a better email design by comparing the test results. For example, to determine the best email subject line, you can randomly split your recipients into two groups and email them in two different ways of A and B.

5. Determine the appropriate send frequency
You can query the data about your previous bulk email sends and group your recipients by email open frequency. Then you will have a high-frequency group and a low-frequency group. You can email the former frequently but the latter less frequently.

For more details, please visit: https://www.tencentcloud.com/dynamic/blogs/sample-article/100320
Our next topic will focus on how to warn up your IP address for emailing. Stay tuned!