The most important facts about the microblogging platform Twitter.
In general, engagement is the key to being favored by the algorithm on social media. At least that’s the case on platforms like Facebook or Instagram. However, since its launch in 2006, Twitter has also relied on the concept of topicality.
Real-time news is capitalized on the platform. After the social network introduced an algorithm in 2016 that sorts the news feed according to the relevance of the tweets, today the user has the opportunity to switch back and forth between the home feed and the latest feed. The conscious decision to bring back the chronological newsfeed shows the strategic direction of the social media channel.
For companies, this means that tweets do not necessarily have to be published for likes. Rather, the platform offers the opportunity to spread the latest news or to respond to conversations within the target group.
Compared to other social networks, Twitter is not just a place for self-development: the platform also offers space for discussions and contradicting opinions. A look at the posts of the followers reveals which topics are burning on the tip of the user.
Twitter also lives from the constant flow of conversations: around 5,674 tweets are published every second. The increased post frequency can and should be used by companies to obtain constant feedback from (potential) customers. Because open questions about the launch of a new product or surveys about the ordering process can be important sources of feedback in order to get to know your own target group.
What are the benefits of a Twitter page for businesses?
Twitter has many advantages for companies, but they must also be properly recognized and used – what you should definitely know and pay attention to:
• Community management: Exchange with customers and like-minded people
As extended customer support, Twitter meets all the requirements for companies to respond to the challenges and needs of the target group: Questions can be answered directly and important insights into process optimization can be drawn through insights into the tweets of (potential) customers.
• Find multipliers and advocates
If you want to find multipliers and advocates, the advanced search can help. This enables you to position yourself even better in your niche. Because by participating in internal industry discussions and discussions, you can demonstrate competence, positively influence your brand image and actively promote brand awareness.
• Range
The microblogging service has around 300 million active users every month. The platform thus offers companies the ideal place to expand their own reach.
Placement within your own niche is made easier by the hashtag function. Relevant content can be found using the keyword search and integrated into the respective tweet using the hashtag.
Many companies also use a specially created hashtag and post it in the biography of their Twitter account and use it in their own tweets. If the brand-specific hashtag of your company spreads, you have good cards: If a user uses it, he becomes a brand ambassador.
Here’s what you need to know before setting up Twitter for your business.
Creating a Twitter profile is no art and it’s quick. However, there are a few things to keep in mind when setting up your account. This includes knowing the structure of a tweet and creating an attractive profile:
• Your profile
Similar to Medium, the look of your account is the first thing the user will notice when they visit your profile. You should therefore invest enough time in an attractive appearance:
The bio is 160 characters long which forces you to be short and sweet. Header image, profile photo and pinned tweets can add extra attractiveness to your profile.
A concise idea of what your company is doing, which topics you are addressing and, if necessary, links to exciting information or your website – all of this offers the user significant added value. And don’t forget to include your company hashtag on the Twitter bio.
• The tweet
Twitter is not posted, but tweeted. On the tweet you can:
Tweets have a maximum of 280 characters and can contain words, pictures, collages, videos and memes.
It is important to use hashtags – a maximum of two per tweet. In this way, the range can be increased and a clear reference to the topic of discussion can be given.
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