I've seen a lot of "101 ChatGPT prompts for marketers" listicles. They're all the same, and they're all useless. "Write a tweet about my product" is not a marketing prompt — it's a way to produce content that sounds like it was written by someone who has never met your customer.
These are the 7 prompts I actually run in marketing work. Each one is engineered to do something specific, and I'll tell you exactly what problem it solves.
1. Generate Ad Copy Variants That Cover the Psychological Spectrum
Writing one version of an ad and calling it done is how you leave money on the table. This prompt forces you to cover different angles before you test.
Write 5 versions of this ad headline, ranging from most aggressive (urgency, fear of missing out, direct challenge) to most subtle (curiosity, aspiration, soft benefit). For each, tell me the psychological trigger it uses and the type of customer it's most likely to resonate with.
Product/offer: [describe it]
Target audience: [describe them]
Why it works: "Most aggressive to most subtle" is a concrete axis that produces genuinely different outputs. You're not asking for 5 headlines — you're mapping the emotional range your audience responds to, then picking where to play.
2. Run a Competitive Positioning Analysis
You don't need to read 10 competitor websites if you prompt correctly.
I'm positioning a [product type] in a market with these competitors: [list 3-5]. For each competitor, describe their apparent positioning, the customer they're optimized for, the message they lead with, and their most obvious weakness. Then identify: (1) the most crowded positioning territory, (2) the most underserved customer segment, and (3) a positioning angle none of them own.
Why it works: The output isn't just a competitor grid — it ends with an open lane. That's the part you actually need for positioning work.
3. Build an ICP That's Actually Useful
Most ICPs describe a job title and a pain point. That's not enough to write copy, run ads, or build a funnel.
Help me build an ideal customer profile for [product]. Go beyond firmographics and demographics. Include: what they're measured on at work, what a bad week looks like for them, what they've already tried that didn't work, the exact words they use when describing their problem to a colleague, what they're skeptical about when evaluating solutions like mine, and what would make them look like a hero internally if they chose us.
Why it works: "The exact words they use when describing their problem" is the most underrated ICP field. Copy that uses your customer's language outperforms copy that uses yours. Every time.
4. Write Email Subject Lines Engineered for A/B Testing
Don't write one subject line. Write 10, each using a different lever, and test them.
Write 10 email subject lines for this campaign. Each subject line must use a different psychological trigger: (1) curiosity gap, (2) social proof, (3) fear of missing out, (4) specificity/numbers, (5) challenge/contrarian, (6) direct benefit, (7) personalization angle, (8) humor, (9) urgency, (10) pain point. Label each with its trigger. Keep all under 50 characters.
Campaign context: [describe the offer and audience]
Why it works: Labeling each trigger turns the output into a testing plan, not just a list. You know exactly what you're testing when you set up A/B variants.
5. Get Your Landing Page Copy Critiqued Before Launch
Most landing page feedback is either too vague or too personal. This prompt gives you structured critique you can actually act on.
You are a conversion copywriter who has worked on landing pages generating $10M+. Review this landing page copy and tell me: (1) the clarity of the value proposition in the first 10 seconds, (2) the strongest objection a skeptical visitor would have that the page doesn't address, (3) where the copy loses momentum and why, (4) whether the CTA is earning the click or just demanding it, and (5) the one rewrite that would have the highest conversion impact.
Landing page copy: [paste it]
Why it works: "Is the CTA earning the click or demanding it?" is a framing that immediately reveals weak call-to-action copy. Point 5 forces prioritization — you don't have infinite bandwidth to rewrite everything.
6. Build a Content Repurposing Machine
One piece of original content should become 10. Most teams stop at 2 because repurposing takes thought. This prompt does the thinking.
I've written [describe the content — blog post, webinar, report]. Help me repurpose it into the following formats, maintaining the core insight but optimizing for the format and platform: (1) a LinkedIn post with a hook and 3 key takeaways, (2) a Twitter/X thread of 8 tweets, (3) a short-form video script (60 seconds), (4) an email newsletter section, (5) a 3-question FAQ, and (6) a pull quote for use in paid ads.
Original content: [paste it or summarize it]
Why it works: Giving it 6 specific formats prevents generic outputs. Each format has constraints (60-second script, 8 tweets) that force real adaptation instead of copy-paste with different line breaks.
7. Extract Insights From Customer Interviews
Most customer interview notes sit in a doc and never become strategy. This prompt turns raw transcripts into actionable signal.
I have notes from [number] customer interviews. Analyze them and give me: (1) the top 3 recurring pain points in the customer's own words, (2) the moments of highest emotion (positive or negative) and what triggered them, (3) objections that came up more than once and how customers currently work around them, (4) the language patterns that repeat — specific phrases or words customers use to describe the problem, and (5) one insight that surprised you or contradicts a common assumption about this customer.
Interview notes: [paste them]
Why it works: Point 5 — the insight that contradicts a common assumption — is where the real value is. You're not just summarizing what you already knew. You're finding the signal that changes how you go to market.
The thread running through all of these: specificity. Vague prompts produce vague outputs. The more precisely you define the format, the role, and the output shape, the more the model can do actual work instead of producing marketing-flavored filler.
These are 7 of the prompts I've found worth running repeatedly. I have 500+ more organized by use case — design, writing, marketing, code, ops. $27, instant download: https://toshleonard.gumroad.com/l/rzenot
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