Diwali is this Sunday, 8 November. I pulled Google Trends data for India to see what people are searching for in the run-up: when interest takes off, which states care most, and what people actually want to buy.
All numbers below are Google Trends interest scores. 100 is the peak for that search, place and time range, and everything else is relative to it. The data was collected on 4 November 2026, so the last day (3 November) is still partial.
1. Interest grew 4.5x in a month
On 1 October, "diwali" sat at 20. By 2 November it was at 90, and the partial day after that is already the 3-month peak.
The most common Diwali searches are not about shopping at all. They are people checking the date: "diwali 2026", "diwali date", and in Hindi, "diwali kab hai" and "diwali 2026 kab hai".
2. North and West India search the most
Haryana (100), Delhi (93), Daman and Diu (90) and Punjab (88) lead. Gujarat comes in at 65.
At the other end are Kerala (11), Mizoram (14), Meghalaya (20) and West Bengal (22). Bengal celebrates Kali Puja on the same night, which is one likely reason it searches for "Diwali" less.
3. What people want: outfits, gifts and an iPhone
These are the fastest-rising Diwali searches over the past 3 months:
| Search | Growth |
|---|---|
| iphone 17 pro flipkart diwali sale | +1,300% |
| diwali outfit | +900% |
| diwali dress for women | +750% |
| diwali kurta for men | +700% |
| diwali gift ideas | +500% |
| diwali gift hampers | +500% |
| diwali decoration items | +450% |
Gift searches show a clear budget and office angle. All of these are "Breakout" (Google's label for growth above +5,000%): "diwali gifts under 500", "diwali gifts for staff", "diwali office gifts" and "silver diwali gifts". Delhi searches for Diwali gifts the most, followed by Haryana and then Maharashtra.
Sale searches are mostly about timing: "when will diwali sale start", "flipkart diwali sale end date", "meesho diwali sale 2026" and "nykaa diwali sale" are all Breakout.
4. Rangoli peaked on Dussehra, not Diwali (yet)
Rangoli's biggest day so far was 20 October, Dussehra. Its rising searches confirm it: "dussehra special rangoli designs" and "dasara rangoli designs" are both Breakout.
In the last week rangoli and crackers have been neck and neck. Crackers led on 31 October and 1 November, and rangoli pulled ahead again on 2 November.
5. Gold searches doubled in a week
Dhanteras (Friday, 6 November) is the traditional day to buy gold, and it shows. "gold price" went from 54 on 29 October to 100 on 2 November.
"november 2 gold silver rates" became a trending search with 500K+ searches. Gold also trended in Hindi ("सोने", 20K+) and Malayalam ("സ്വര്ണം", 10K+), and "चांदी का सिक्का" (silver coin) trended too.
6. But cricket still wins
In the past 7 days Google listed 2,426 trending searches in India. 761 of them (31%) were sports, mostly cricket: "ind vs nz", "bangladesh vs india" and "mohammed siraj" each passed 2M+ searches. The single biggest search was weather ("मौसम", 5M+).
The festival still made the trending list, with "chhath puja" (10K+), "govardhan puja 2026" (5K+) and "bhai dooj 2026 date" (5K+).
How I got the data
I used a Google Trends scraper I built and published on Apify: Google Trends Scraper - Fast, No Browser. It pulls interest over time, interest by state, related queries and Trending Now in one run. This whole post took 4 searches plus one Trending Now run for India.
The input was:
{
"searchTerms": [
"diwali",
"diwali gifts, diwali sale, rangoli, diwali decoration, crackers",
"gold price, silver price",
"diwali gifts"
],
"geo": "IN",
"timeRange": "today 3-m",
"trendingNowGeos": ["IN"],
"trendingNowHours": "168"
}
The charts are plain SVG drawn from the JSON output. If you'd like the Python for any of this, ask in the comments.
Happy Diwali! 🪔
Top comments (0)