Blockchain based browser :
In this blog, we will talk about a blockchain-based browser called Brave browser.
This came to revolutionize the world of today's advertising.
How does advertising work ?
There is an advertiser (a large company) who wants to market their products. They give their advertisements to a particular channel (say YouTube/Facebook). Now, as users watch the ads, and they don't get any money out of it. But YouTube gets it (a small half is paid to content creators) and, it earns a big amount out of this. This is how today's digital marketing works.
How Brave works ?
To get hold of this situation, Brave browser comes into the picture and, it eliminated all the advertising mediators (like YouTube/Facebook).
What it does is - it directly takes the advertisements from large companies and then asks users whether they want to watch ads, and users get paid for their view time (money is split to users coming from the large company). Suppose if any user likes the content, he can send tips to the content creators.
- This is a direct market between advertiser and consumers.
- Incentivized customers to view ads.
- Advertiser pays customer directly.
- Incentivizes content creators to create more content.
- Similar Application : STEEM
You will be amazed to know that, It will filter and block all annoying ads because brave uses such a good privacy algorithms to block whatever ads in YouTube, Facebook, Google, etc.
If you see the homepage of brave, It shows stats - how many ads trackers have been blocked, so many security measures like HTTP to HTTPS upgrades have been done, Bandwidth saved.
It doesn't show the regular ads paid by any large companies but you will get paid for watching ads (The Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers' time and attention on websites )
Written by - GVP