If you’re moving fast, you’re probably shipping a little slop. Not because you’re lazy because the marketing web is booby-trapped with FOMO, fake intimacy, techno-mysticism, and “trust us, bro” vibes that sneak into drafts when you’re sprinting.
Here’s how we’ve been shipping cleaner, faster: a receipts-first workflow that flags manipulation language, rewrites it neutral, and leaves a paper trail you can point to later.
The one-click check: Adblock for Feelings
We built Adblock for Feelings
to lint persuasion tactics the way ESLint lints code.
Paste copy (or run the bookmarklet on any page) and it highlights:
- FOMO & scarcity (last chance, ends tonight, waitlist…)
- Authority-laundering (experts agree, scientifically proven…)
- Fake intimacy (just between us, we noticed you…)
- Hype (revolutionize, 10x, world-class…)
- Fear bait & flattery
…plus a cleaned version you can ship without sounding like a cartoon villain.
It’s all client-side, no login, and you can export the flags as CSV or download a “receipt” (HTML) with hashes so future-you can prove you did the right thing.
Why receipts? Because arguments on the internet end when the evidence starts. See: How To Run Your Own Receipt Study
The receipts-first loop (15 minutes)
Draft like you mean it. Don’t self-censor in the first pass.
Run a feelings-lint. Paste into Adblock for Feelings → set strictness to Normal or Ruthless.
Neutralize & compare. Skim the Cleaned output; if meaning holds, keep it.
Export flags. Save CSV (for content QA) or the Receipt HTML (for audits).
Re-score the page. If it’s a long form, scan the published URL too.
Log the win. Drop the receipt link into your PR/issue to prevent “who changed the tone?” fights later.
If you’re fighting platform sludge in general, you might like:
AI Slop Index: Text
— grade a page’s “slop density” in ~60 seconds.
Boring On Purpose: Why Our Plugins Don’t Chase Hype
— the philosophy behind all this.
Algorithmic Possession: A DIY Exorcism for Your Recommender
— detox when feeds go feral.
When to turn the dial up (or down)
High-stakes pages (pricing, policy, comparison pages): set strictness to Ruthless and enable FOMO/Fear/Authority.
Community posts: go Gentle, leave Ambiguity on to catch weasel words.
Performance ads: try Neutralize mode (no highlights), compare CTR vs. bounce—then decide which tradeoffs you actually want.
Bookmarklet for field work
Adblock for Feelings has a “Copy Bookmarklet” button so you can run highlights on any page you’re analyzing yours, competitors’, or internal drafts in your CMS. Great for teardown threads or “before/after” screenshots.
Speaking of teardowns:
Digital Dumpster Diving: Reverse-Engineering Deleted TikToks
Rage-Click Olympics: Timing the Web’s Petty War Crimes
Ethics is velocity
The fastest teams codify taste. Linting language isn’t about being nice it’s about being consistent and defensible. If your brand voice is “honest over hype,” your toolchain should enforce it.
Start here: Adblock for Feelings
.
Ship copy you don’t have to apologize for later.
PS: More experiments you might like
Friendly vs. Honest: Which AI Voice Actually Builds Trust?
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