Having a successful business depends on sales. It is the ultimate source of revenue generation for any company. It plays a crucial role in the company’s growth and upliftment.
Technology has revolutionized almost all industry verticals, and sales is no exception. Sales teams now have access to a variety of tools in order to streamline the sales process and convert more leads. These sales tools automate day-to-day sales activities, allowing sales representatives to focus more on deals and prospects.
Sales tools are software applications that help the sales team to streamline the sales process and generate more sales. They come in a variety of types. There are thousands of tools within each of these types. These tools help you with the following:
- Lead generation
- Productivity
- Lead scoring
- Load tracking
- Automate sales process
- Facilitate communication
In this blog post, I want to make you aware of some essential types of sales tools that I have used for my business. Believe me, these tools have helped me a lot, as I was able to automate common day-to-day activities.
I will cover the following types of sales tools:
- Customer Relationship Management (CRM)
- Account-Based Marketing (ABM)
- Email Management
- Sales Productivity
- Customer Success
When you search for sales tools on the internet, you will find a lengthy list. When I was looking for sales tools for my business, I was literally very overwhelmed in choosing the best ones.
But, what I did was I downloaded four to five different tools of each type and used them personally to check whether they met my business needs. Based on this, I selected sales tools for my business. I recommend you do the same.
Here is a narrowed down list of the best sales tools to help you choose quickly.
25 Best Sales Tools To Boost Your Productivity
Customer Relationship Management
As its name suggests, CRM tools assist the sales team in maintaining and managing all aspects of the relationship with customers. It does this by collecting and storing all customer data in a central place and providing you with the status of the relationship with every customer.
1. Copper
If you already use Google Workspace for your business, Copper is the best choice, as it integrates seamlessly with the Workspace. It is a Google-recommended CRM. With zero learning curve and zero data entry, it organizes all your emails, calls, files, and notes in a central place.
This CRM eliminates the need to switch tabs to track email conversations, add leads, manage tasks, etc. It integrates Google Drive, Calendar, and Gmail to bring everything into one place.
Features
- Organizes contacts
- Tracks deals
- Automates tasks
- Manages Projects
- Gets reports
- Email and marketing tools
- Seamlessly integrates with Google Workspace, Mailchimp, LinkedIn, Zapier, Calendly, DocuSign, and many others.
Price
- Basic: $23/user/month
- Professional: $49/user/month
- *Business: *$99/user/month
Signup here.
2.Monday.com CRM
It is an easy-to-use and easy-to-set-up CRM that lets you put everything into a single place. As it is customizable, you can tailor it to fit your needs, such as editing deal stages, managing multiple pipelines, adding multiple columns, etc.
By integrating with your email, the tool lets you automatically log sent emails, send personalized email templates, keep track of conversations, and much more. In addition, it automates assigning leads to sales reps, setting reminders for upcoming tasks, getting notified when any sales open an email, etc.
Features
- An instant overview of each deal
- Account management
- Lead management
- Lead scoring
- Email tracking
- Activity management
- Sales forecasting
- Seamless integration with other third-party apps
Pricing
- Individual: Free forever
- Basic: $10/seat /month
- Standard: $14/seat /month
- Pro: $24/seat /month
- Enterprise: Custom pricing
Signup here.
3. Hubspot CRM
It is a completely free and easy-to-use CRM tool. A visual dashboard makes it easy for everyone on the sales team to view and keep track of sales pipelines in real-time. Gain access to detailed sales activities and individual performance and find an opportunity to grow and opportunity.
More interestingly, this CRM platform provides marketing, content management, and operations features with the premium package. However, the free plan provides all the necessary tools to manage sales.
Features
- Reporting dashboard
- Deal tracking
- Email tracking
- Prospect tracking
- Meeting Scheduler
- Pipeline management
- Company insights
- Sales automation
- Sales engagement tools
- Integration with more than 1250 third-party tools
Pricing
- Free
- Premium: Starts at $45/month
Signup here.
4. Salesforce
Salesforce is considered the world’s #1 CRM software, allowing marketing, sales, and IT teams to work collaboratively from anywhere in the world. Customer360 is a suite of tools Salesforce provides that brings all teams of your organization on the same page. This helps you to grow healthy relationships with your customers and other employees.
With the Marketing Cloud app, you send personalized emails to targeted prospects. When they click on your message or ads, you get notified of having a new lead. Sales Cloud allows you and other members of the sales team to view and keep track of information of all customers.
Features
- Account and contact management
- Opportunity management
- Lead management
- Reports and dashboards
- Pipeline and forecast management
Pricing
Starts at $25/user/month.
Signup here.
5. Active Campaign
With the CRM tool of Active Campaign, the sales team focuses more on selling rather than on menial tasks. It makes the entire sales process smooth and swift. Get notified when a contact submits a form and creates a deal.
Moreover, it helps you bring all your contacts into a single place. As a result, you don’t need to track down phone numbers, email addresses, past activities, etc.
When you automate the sales process, everyone on the team remains on the same page. You can keep track of the interaction with leads at every stage of the sales cycle.
Features
- Contact management
- Lead scoring
- Seamlessly integrates with major email providers
- Integration with 850+ tools you use already
- Marketing automation
- Automates deal updates
Pricing
- Lite: $29/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: Custom pricing
Signup here.
Account-Based Marketing (ABM)
ABM is a focused growth strategy where the Marketing and Sales teams collaborate collectively to create tailored buying experiences for customers.
6.Demandbase
It is a go-to-market platform that integrates Account Intelligence into every step of the buyer’s journey, including advertising, account-based experience, and sales intelligence. Account Intelligence is a combination of CRM, marketing automation, and other customer data with firmographics, technographics, contacts, and account ID.
Moreover, Account Intelligence helps you spot opportunities earlier and spammy interactions, unites marketing and sales together, and gauges every impact on the sales strategy.
Demandbase is a suite of four tools: ABX Cloud, Advertising Cloud, Sales Intelligence Cloud, and Data Cloud. ABX makes Demandbase a more powerful tool, as it integrates marketing, sales, and customer experience.
*Features *
- Automates account-based advertising and retargeting
- Account-based visitor identification
- Website user behavior analytics
- Integrates with third-party web analytics tools: Google Analytics and Adobe Analytics.
- Seamlessly integrates with live chat, marketing automation, and CMS tools.
Pricing
Contact sales for price.
Signup here.
7. Terminus
This full-service ABM platform allows you to create account lists with the data required to tailor successful ad campaigns. It comes with Data Studio to store all information and Measurement Studio to facilitate post-campaign analytics.
Moreover, you can find out accounts with Terminus and run ad campaigns where they are present. The Engagement Hub provides all the necessary data a marketing team requires to identify their next customer base, all channels required to reach out to them, and customizable reporting.
*Features *
- Lead management
- Lead intelligence
- Marketing campaigns
- Campaign measurement
- Seamless integrations with third-party tools
Pricing
Contact sales
Signup here.
8. Hubspot ABM
Hubspot's ABM software brings marketing and sales teams together and allows them to collaborate and create amazing buying experiences for their highest-value accounts. It provides a plethora of workflow templates that help you define your ideal customers and identify accounts that good fit.
Moreover, Hubspot’s ABM software is powered by AI recommendations that help you ensure that you do not miss out on any potential customers. The marketing and sales teams can now leverage shared tools to work on the same data. With the Target Accounts Home feature, both teams can keep track of the progress of all target accounts.
*Features *
- Easy collaboration across teams
- Personalized engagements to attract high-value accounts
- Track and measure each account’s journey
- Integration with many other tools
Pricing
Contact sales
Signup here.
9.RollWorks
RollWorks is yet another ABM platform for B2B sales and marketing. Whether you want to scale up or start out, RollWorks will help you by allowing you to focus on the right accounts. Find out the target accounts that fit your organization and align sales and marketing on those accounts. Furthermore, RollWorks allows you to run ABM programs on the right channel to reach out to the right target audience.
*Features *
- Account list creation
- Account scoring
- Sales engagement
- Account spike
- Account groups
Pricing
Contact sales
Signup here.
Email Management
With email management tools, you can easily send, manage, organize, and sort emails that you receive. In addition, these tools help you declutter your inboxes, automate campaigns, search for leads, and monitor CTR (click-through rate).
10.Sendinblue
Sendinblue makes professional marketing easier than ever before. It lets you create professional-looking emails within minutes. Either you can choose from a library of email templates or create your own design from the ground up. It comes with an intuitive drag-and-drop builder, making it easy for you to create emails quickly.
In addition, you can create personalized emails by adding your contact information, name, etc. Send your emails at once to multiple recipients; group people based on the criteria, such as gender, purchasing history, etc.
More interestingly, Sendinblue supports A/B testing your emails and sending the best version to attract and convert more leads.
Features
- SMS marketing
- Advanced segmentation
- Drag-and-drop builder
- No sending limit daily
- Mobile-friendly email designer
Pricing
- Free: $0/month
- Lite: $25/month
- Premium: $65/month
- Enterprise: Get quote
Signup here.
11.Moosend
It is a simple yet modern solution for email and marketing automation. It helps businesses drive real revenue growth by sending beautiful and appealing emails. Whether you want a readily-available email template or create your own, Moosend provides you with the flexibility.
Additionally, you can send personalized emails with the appropriate content to target audiences. Besides emails, Moosend lets you create beautiful email signup forms and landing pages.
Features
- Drag & Drop newsletter editor
- Content A/B testing
- Subject line A/B testing
- Email list segmentation
- Premade automation templates
- Drag & Drop landing page editor
Pricing
- 30 days free trial
- Pro: $9/month
- Enterprise: Get quote
Signup here.
12.Clean Email
Have your email inbox overloaded with unread and unwanted emails? Clean Email is a solution for you. It helps you manage your email inbox efficiently while maintaining your privacy. You can organize your mailbox into different views using rules and filters to simplify email management.
The emails that you want to delete move to Quick Clean, and the ones from social networks to ‘Smart View’. In addition, this tool sends unsuccessful emails on your behalf to avoid all unwanted emails.
More interesting, the Auto Clean feature lets you apply rules to filter emails arriving in your mailbox. So, you can strictly avoid manual work.
Features
- Quick Clean
- Smart Views
- Auto Clean
- Filters and sorting
- Email groups
- Block and unsubscribe unwanted emails
- Supports all email providers
Pricing
Signup here.
13.Hiver
If you've ever felt that Gmail could need some significant improvements, you might want to have a look at Hiver. This is due to the fact that this email management tool is actually integrated into your Gmail dashboard.
Hiver improves Gmail in this way so that you can use it as an email ticketing system. Automation, collision detection, ticket routing, and advanced reporting are among Hiver's key features.
This tool is a wonderful solution for support teams who want to add more sophisticated email management tools without having to learn a completely new system because it connects with your current Gmail setup.
Features
- Ticket tags
- Unlimited shared inboxes
- Email notes and templates
- Shared drafts
- Collision monitoring
Pricing
- Lite: $12 user/month
- Pro: $37 user/month
- Elite: $57 user/month
Signup here.
14.Front
For customer service teams that seek to provide "one-to-one experiences at scale," Front's email management software was developed. Front's shared inbox serves as the center of its system, enabling customer service representatives to efficiently provide individualized service.
In the B2B technology, financial services, logistics, manufacturing, professional services, and tourism industries, Front provides services for teams in finance, customer success, and customer support.
Front's focus on promoting efficient team collaboration sets it distinct from other email management programs. Regardless of the channel, cross-functional teams can work together immediately on any support request.
Additionally, Front unifies all of your communication by merging team chats, individual emails, and emails from the support team into a single window.
Features
- Email, chat, SMS, and social media ticketing
- Ticket collaboration tools
- Limited integrations
- Ticketing rule templates
Pricing
- *Starter: *$19 per user/month (min. 2 users)
- Prime: $49 per user/month (min. 5 users)
- Enterprise: Contact sales
Signup here.
Sales Productivity Tools
Productivity tools make it easy to streamline administrative and many other tasks, from communication to scheduling.
15.Calendly
One of the most often used tools for sales for both small businesses and large corporations is called Calendly. After the salesperson or company owner enters their availability into Calendly, the prospect or potential client chooses a time. By automatically synchronizing calendars, it makes scheduling a breeze.
Calendly automatically builds buffer time between meetings and takes into consideration different time zones. Additionally, it supports group meetings and is simple to integrate with Outlook and Google Calendar.
Features
- Availability preference
- Team scheduling
- Calendar connection
- Meeting polls
Pricing
- Basic: Free
- Essential: $8/seat/mo
- Professional: $12/seat/mo
- Teams: $16/seat/mo
- Enterprise: Get quote
Signup here.
16.GoToMeetings
A video conferencing alternative called GoToMeeting offers the highest level of security, encryption, commuter mode, and background noise suppression. To participate in a web conference, no downloads are required. It provides keyboard and mouse sharing in addition to screen sharing.
Even if someone is absent from the meeting, transcriptions and recordings make sure that nothing is missed. GoToMeeting performs admirably on iOS and Android smartphones. For businesses, it also provides a free trial and three different price options.
Features
- Screen sharing
- Meeting drawing tools
- Commuter mode for mobile meetings
- Control recording
- Meeting transcriptions
- Meeting diagnostic report
Pricing
- Professional: $12/organizer/month
- Business: $16/organizer/month
- **Enterprise: **Get quote
Signup here.
17.HelloSign (DropBox Sign)
In the realm of sales, signatures are required. However, obtaining them might be time-consuming as it necessitates printing, signing, scanning, and emailing. In addition to being typically inaccessible while traveling, printers, and scanners are infamous for paper jams and other glitches.
However, with the help of technologies like HelloSign, legally valid digital signatures may be processed quickly and securely. E-signature software like HelloSign improves productivity and speeds up the procedure by as much as 80%.
Features
- Personalized signatures
- Ready-to-use templates
- Legally binding under the ESIGN Act of 2000
- Team management
Pricing
- Essential: $15 USD / mo
- Standard: $25 USD / user/mo
- Premium: Get quote
Signup here.
18.Qwilr
Sending custom estimates, proposals, and other paperwork is simple with Qwilr. If document design is not your strong suit, no worries. Qwilr templates allow you to get started quickly while maintaining the integrity of your brand without having to start from scratch.
Customers adore its interactive pricing since it enables them to select the option that best suits them. E-signature capabilities and scalability choices are offered by Qwilr. Additionally, thorough statistics let you know when clients examine your documents and other major milestones.
Features
- Automated quoting
- Accounting integration
- Audit trial
- Audit management
- Archiving and retention
Pricing
- Business: $35/user/month
- Enterprise: $59/user/month
Signup here.
Customer Success Tools
Tools for customer success make sure that clients' expectations are fulfilled. To help you better understand your base, they measure client happiness, forecast growth opportunities, and build out their profiles.
19.Catalyst
The customer health profiles, workflow efficiency support, and customer segmentation capabilities of Catalyst make it simple to identify upselling opportunities. Slack and other programs can be easily and securely integrated with Catalyst. Users can update customer profiles in Salesforce automatically, for instance, using Catalyst.
Features
- Account-based marketing
- Content marketing
- Conversion Rate Optimization
- Customer Data Platform (CDP)
- Demand Generation
- Digital Analytics
- Email Marketing
- Event Management
*Pricing *
Contact sales
Signup here.
20. Intercom
There are two ways that Intercom, a live chat feature, reaches its clients:
- Conversational support for tailored, real-time communications across devices.
- Conversational marketing to welcome website visitors.
This tool will be useful for sales and marketing teams in addition to customer success managers. A help centre, learning academy, and developer hub are all available to users, giving them a variety of ways to acquire the assistance and support they require to master this product.
Features
- 2-way messaging
- A/B testing
- Automated response
- Screenshots
- Pop-up chat
- In-app messaging
- Targeted emails
Pricing
Get quote
Signup here.
Conclusion
Having the right sales tools decides the success of your sales strategy. This was my list of some best picks for sales tools that help you grow your business growth and revenue. Also, there are some tools on the list that automates various sales tasks and help sales reps improve their productivity.
Do you use any other tools and want to add on to this list? Leave your response below.
Also, don’t forget to leave your claps if you liked this article.
See you soon!
Originally Published: Medium
Top comments (1)
💯👍Great list of sales tools and their features to increase productivity, Vijay! I found it to be an excellent resource for finding tools that can help me streamline my sales process and increase efficiency. 💼📈
📖 Recently, I read an article on Improve Productivity while working on Salesforce, which focuses on improving productivity while working on Salesforce. 🚀 I found it to be highly informative and beneficial for streamlining my sales process.