Website Strategy Consultant: What Good Discovery Actually Covers

Good website strategy discovery produces written decisions on audience, offer, architecture, proof, SEO inventory, and CMS, not a moodboard.

Four takeaways

• Discovery is a decision set: ICP, offer, IA, proof, SEO inventory, CMS model.
• Moodboards can wait until those artifacts exist.
• SEO inventory belongs in strategy, not as a post-launch apology.
• This role is not a fractional CTO and not a product consultant for authenticated apps.

Full walkthrough: Website Strategy Consultant: What Good Discovery Actually Covers