If your Google Ads or Google Merchant Center account got suspended, the first thing worth knowing is how much time you actually have — and it isn't the same for every violation.
Google Ads: you have at least six months to appeal
Google's own suspension-appeals documentation (support.google.com/adspolicy/answer/9841640) states: "All advertisers have at least 6 months from the date of account suspension to submit an appeal." That's longer than most people assume, and the window doesn't reset once a first appeal is rejected — so one accurate, evidence-based appeal beats several rushed ones.
Rushing has a real cost too. The same page warns: "If we have indications that you are misusing our appeals function, we will suspend processing of certain appeals for 7 days." Filing the same generic appeal repeatedly can leave you worse off, not better.
If the suspension is for repeat violations rather than a single incident, Google runs a strike system: no strike for a first violation, then a 3-day account hold on the next strike, a 7-day hold on the strike after that, and a full suspension on the third. And if the notice says "Circumventing Systems" specifically, that's one of Google's "egregious violation" categories — suspended immediately, no warning, and no appeal helps if the cited pattern (duplicate accounts, disguised destinations, ad-review evasion) genuinely happened.
Merchant Center: some violations warn you first, some don't
Google Merchant Center's Misrepresentation policy (support.google.com/merchants/answer/6150127) isn't one uniform rule. Unacceptable business practices, coordinated deceptive practices and dishonest pricing all suspend the account immediately, with zero warning. But three other sub-categories under that exact same policy page — unavailable offers, manipulated media and unreliable claims — get a warning email at least seven days before suspension actually lands. A warning is not yet a suspension, and that window is real time to fix the cited issue first.
Either way, the fix that actually works is the boring one: read the notice line by line, identify the exact policy cited, correct that specific thing, then file one appeal addressed to it. A generic "please review again" appeal against a specific, named violation is the single most common reason accounts stay suspended after a first attempt.
What we charge for this
We do this as a fixed-price service at ZoopCoder: Google Ads Account Suspension Appeal (₹5,499, 3-5 working days) and Google Merchant Center Suspension Fix (₹999, 2-4 working days). Neither promises reinstatement — that decision is Google's alone — but both start by reading the actual notice rather than a generic checklist.
Disclosure: I work with ZoopCoder and wrote this from our own research into Google's published policy pages, not personal experience getting suspended.
Top comments (0)