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Daniel | Frontend developer
Daniel | Frontend developer

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🧲 What Kind of Content Should You Post as a Developer to Attract Clients?

You're sharing GitHub links and ā€œjust shipped thisā€ posts, but no clients are reaching out.

Here’s why:

You’re posting to impress developers. Clients are not developers.

Clients don’t care about React or API rate limits. They care about outcomes: revenue, leads, conversions, speed, trust.

If you want clients (not likes), here’s what to post:

🧠 1. Show How You Think

Clients hire problem-solvers, not just coders.

ā€œBefore writing code, I asked the client about their goal. The real issue wasn’t site speed — users weren’t reaching the product page. We fixed that first.ā€

That earns trust.

šŸ“ˆ 2. Share Results, Not Tech Stacks

Don’t say:

ā€œBuilt a landing page with Next.js.ā€

Say:

ā€œBounce rate dropped 30% after rebuilding the landing page. Here’s why it worked.ā€

Results matter more than tools.

šŸ—£ļø 3. Write for Non-Tech People

Clients are founders, marketers, PMs. Skip the jargon.

āœ… ā€œWe simplified signup, and conversions went up 18%.ā€

āŒ ā€œRefactored the auth flow using Supabase.ā€

šŸ› ļø 4. Use High-Trust Formats

  • "If I were hired to..."

    → "If I were hired to fix your onboarding, here’s my week 1 plan."

  • Process breakdowns

    → "Here’s how I choose dependencies."

  • Post-mortems

    → What you’d do differently, and why.

šŸ’¬ 5. Use Client Language

Replace:

  • "Built reusable components"
  • "Used serverless functions"

With:

  • "Reduced dev time by 40%"
  • "Launched 2x faster without backend rebuild"

šŸ“… 6. Be Consistent

One smart post won’t earn trust. A few weeks of useful content will.

Clients reach out after they’ve seen enough to trust your thinking.

āœ… TL;DR

Stop posting to impress developers. Post to attract buyers.

  • Show outcomes
  • Write like a problem-solver
  • Speak the client’s language

If a founder sees your post and thinks, "I wish our dev thought like this," you’re doing it right.


āœļø I write about freelancing, software, and working with clients.

Follow me on X or read more on client communication and product-building.

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