🧲 What Kind of Content Should You Post as a Developer to Attract Clients?

You're sharing GitHub links and “just shipped this” posts, but no clients are reaching out.

Here’s why:

You’re posting to impress developers. Clients are not developers.

Clients don’t care about React or API rate limits. They care about outcomes: revenue, leads, conversions, speed, trust.

If you want clients (not likes), here’s what to post:

🧠 1. Show How You Think

Clients hire problem-solvers, not just coders.

“Before writing code, I asked the client about their goal. The real issue wasn’t site speed — users weren’t reaching the product page. We fixed that first.”

That earns trust.

📈 2. Share Results, Not Tech Stacks

Don’t say:

“Built a landing page with Next.js.”

Say:

“Bounce rate dropped 30% after rebuilding the landing page. Here’s why it worked.”

Results matter more than tools.

🗣️ 3. Write for Non-Tech People

Clients are founders, marketers, PMs. Skip the jargon.

✅ “We simplified signup, and conversions went up 18%.”

❌ “Refactored the auth flow using Supabase.”

🛠️ 4. Use High-Trust Formats

• "If I were hired to..."
  
  → "If I were hired to fix your onboarding, here’s my week 1 plan."

• Process breakdowns
  
  → "Here’s how I choose dependencies."

• Post-mortems
  
  → What you’d do differently, and why.

💬 5. Use Client Language

Replace:

• "Built reusable components"
• "Used serverless functions"

With:

• "Reduced dev time by 40%"
• "Launched 2x faster without backend rebuild"

📅 6. Be Consistent

One smart post won’t earn trust. A few weeks of useful content will.

Clients reach out after they’ve seen enough to trust your thinking.

✅ TL;DR

Stop posting to impress developers. Post to attract buyers.

• Show outcomes
• Write like a problem-solver
• Speak the client’s language

If a founder sees your post and thinks, "I wish our dev thought like this," you’re doing it right.

---

✍️ I write about freelancing, software, and working with clients.

Follow me on X or read more on client communication and product-building.

Comments

[Gbemi Daniel]

I realised that i needed to be posting more of what i was learning but knowing what to post and how to go about it has kept me in a loop until i came across your post. Thanks Daniel