You're sharing GitHub links and ājust shipped thisā posts, but no clients are reaching out.
Hereās why:
Youāre posting to impress developers. Clients are not developers.
Clients donāt care about React or API rate limits. They care about outcomes: revenue, leads, conversions, speed, trust.
If you want clients (not likes), hereās what to post:
š§ 1. Show How You Think
Clients hire problem-solvers, not just coders.
āBefore writing code, I asked the client about their goal. The real issue wasnāt site speed ā users werenāt reaching the product page. We fixed that first.ā
That earns trust.
š 2. Share Results, Not Tech Stacks
Donāt say:
āBuilt a landing page with Next.js.ā
Say:
āBounce rate dropped 30% after rebuilding the landing page. Hereās why it worked.ā
Results matter more than tools.
š£ļø 3. Write for Non-Tech People
Clients are founders, marketers, PMs. Skip the jargon.
ā
āWe simplified signup, and conversions went up 18%.ā
ā āRefactored the auth flow using Supabase.ā
š ļø 4. Use High-Trust Formats
"If I were hired to..."
ā "If I were hired to fix your onboarding, hereās my week 1 plan."Process breakdowns
ā "Hereās how I choose dependencies."Post-mortems
ā What youād do differently, and why.
š¬ 5. Use Client Language
Replace:
- "Built reusable components"
- "Used serverless functions"
With:
- "Reduced dev time by 40%"
- "Launched 2x faster without backend rebuild"
š 6. Be Consistent
One smart post wonāt earn trust. A few weeks of useful content will.
Clients reach out after theyāve seen enough to trust your thinking.
ā TL;DR
Stop posting to impress developers. Post to attract buyers.
- Show outcomes
- Write like a problem-solver
- Speak the clientās language
If a founder sees your post and thinks, "I wish our dev thought like this," youāre doing it right.
āļø I write about freelancing, software, and working with clients.
Follow me on X or read more on client communication and product-building.
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