Why is my hotel’s website barely showing up in local search results even after investing in SEO?

So I’m kinda losing my mind over here. I run a small boutique hotel and thought I was doing everything right — hired an SEO agency, optimized pages, added local keywords, the whole nine yards. But for some reason, my site is still buried in local search results like it’s in witness protection. I’m watching competitors pop up instantly while I’m sitting on page who-knows-what. Am I missing something obvious? Bad luck? Bad SEO? Google hates me? I’m seriously hoping someone here can point me in the right direction before I waste more time (and money).

Comments

[Saqli Khan]

I came across this older discussion and wanted to add something that might help spark more ideas. Have you checked whether your Google Business Profile is fully filled out and updated with fresh photos, Q&A replies, and recent posts? I’ve seen big jumps from that alone. Also curious: have you tracked which local keywords you’re actually ranking for? Sometimes the issue is targeting the wrong ones.

[BARRY TRACY]

I’d check if your Google Business Profile is fully set up, fix NAP inconsistencies, get more local reviews, speed up your site, and make sure you’re earning real local backlinks.