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As of writing today is 14/12/2022 and Twitter sent out an email to users of their newsletter platform Revue informing them that they are going to be shutting it down. This has come as a complete surprise to all users including myself because it just came out of nowhere it's totally surreal.
This is going to have quite a big impact on users of the platform because it integrates seamlessly with Twitter and we can showcase how many subscribers we have on our profile. It's also a very simple way to get people to subscribe to your newsletter because the link is right there on your profile.
Newsletters are important because they have so much value and give you the ability to manage your audience in one place. You can have multiple social media channels but if some of them were to go out of business then that audience is lost. A newsletter prevents this from happening as you can maintain your audience indefinitely so long as they choose to be subscribed that is.
There are so many more benefits to having your own newsletter this is just scratching the surface.
Twitter profile Revue Newsletter section
Revue shutdown email
Now we will be forced to find an alternative newsletter platform which essentially means that we must now create some other external funnels to get people to sign up. It's a minor inconvenience but a little bit more work. A funnel is a collection of online pages organised such that visitors go steadily from one point of entry through a number of steps toward a certain objective or activity.
Revue export subscribers
Fortunately it's very easy to export all of your subscribers so that you can import them into a different newsletter platform.
What are the alternatives?
There are quite a lot of other email newsletter platforms out there to choose from. Personally I am likely to switch to ConvertKit or Mailchimp becauase I already have accounts with them I just have not used them because Revue integrated into Twitter which made it convenient. However the former two also have advanced features some which may even surpass Revue so it's not like you are going to be downgrading.
Elon Musk is making a lot of changes at Twitter so anything can happen. It makes more sense to use a newsletter platform that is more stable and has been around for a long time. 6 newsletter alternatives are:
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Latest comments (13)
I got this mail too. Luckily, I don't have any subscriber on revue. I used revue only to enable subscribing to my blog through Twitter (thanks to Zapier it was very easy).
I run my own Ghost blog that has inbuilt subscriptions with a Stripe connection. So I am safe and will never have to think about this problem.
For sending my Newsletter I use Mailgun because it can be easily added to Ghost. Also, Mailgun has a Flex plan where I am allowed to send 1000 mails for free every month.
That is enough to send 3 posts per month to my subscribers. And if I reach the limit it only costs 1$ per 1000 mails.
Awful decision.
Adding insult to the injury, instead of apologizing for wasting your time, putting the pressure of urgency on you, jeopardizing your paid subscriptions, not to mention legal risks, basically "you are on your own", they want to be congratulated for their courage to take a "hard decision".
Elon Musk basically treats content creators like he treats his employees : super badly.
Lesson learned: never trust Twitter as a content creator.
Musk doesn't care about anyone other than Musk, even when he wants us to believe otherwise.
For an alternative you have also buttondown.email !
Cool, this one is new to me.
I am not able to login to my Twitter account now because I am not receiving the 2FA code to my phone. I don't know what Twitter is up to.
Damn I didn't get that email. That's soon. Lucky I'm on dev.to!
I was also evaluating other platforms. Why haven't you considered Substack in the list of alternatives?
I updated the list and added Substack.
I was also wondering about that. Substack seems like a more proper alternative to Revue than Mailchimp.
It's on the list now I have not used it so I did not know much about it.
Dang! Sorry your preferred newsletter service is shutting down. I'm curious, have you looked into Substack or Ghost?
I haven't tried either of them but I have heard of them. It's nice to know that we have options.