Hotjar costs $99/month. That is $1,188/year.
I tested TruConversion as a replacement for 30 days. Here is what I found.
What TruConversion does:
- Heatmaps
- Session recordings
- Form analytics
- Micro-surveys + NPS
- Smart Funnels ← Hotjar does not have this
Smart Funnels
Automatically triggers heatmaps at the exact step where visitors
drop off. No manual setup. No guessing.
The numbers:
- 4.91/5 from 1,526 verified buyers
- 10,000+ total users
- $99 one-time payment
- 60-day money-back guarantee
Honest limitations:
- No built-in A/B testing
- Tier 1 = 1 website only
- Smaller community than Hotjar
Verdict:
For solo devs and bootstrappers who need
CRO data without monthly overhead —
TruConversion is a clear yes.
I wrote a full breakdown with pricing
tiers and comparison table here:
Has anyone else replaced Hotjar with something cheaper? What did you use?
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