Hi developers👋 I’m the founder of Creativity Coder

Hi everyone,

I’m Kenil Sangani, the founder of Creativity Coder, a small team building web and app products for startups and growing businesses.

I didn’t start this company because I wanted to “write code for clients.” I started it because I kept seeing the same pattern over and over again:

Projects failed after they were shipped.

Not because the code was ugly. Not because the developer didn’t know React or Node.

But because:

Architecture wasn’t thought through.
Permissions were added too late.
Performance was “someone else’s problem.”
Scaling was assumed, not designed.
At some point, I realized:

Writing code is easy. Building systems is the hard part.

At Creativity Coder, we spend more time thinking than coding:

How will this behave with 10× users?
What happens when roles, plans, and permissions grow?
Where will this break six months from now?
Our stack is usually React, Node.js, MongoDB/PostgreSQL, Nginx, but tools change. Principles don’t.

Why I’m here on dev.to
I’m not here to teach basic syntax or sell services.

I’m here to share:

Real production bugs I’ve personally fixed.
Mistakes I made as a founder and developer.
Architecture decisions that hurt and helped.
Lessons from building SaaS features like auth, roles, payments, and scaling.
If you’re a developer who:

Cares about long-term maintainability.
Wants to build things that don’t collapse after launch.
Or has been burned by “quick fixes” before.
You’ll probably relate to what I’ll post next.

Thanks for reading. Looking forward to learning with this community 👋

Kenil Sangani
Founder, Creativity Coder