Stop Writing Prompts From Scratch
Every time you open ChatGPT and type "write me a blog post about..." you're wasting the most powerful tool in marketing.
Good prompts have structure. Great prompts have frameworks built in — so the AI produces consistently excellent output every time.
Here are 12 of my best marketing prompts, organized by funnel stage. Use them today.
TOFU (Top of Funnel) — Awareness
1. Blog Post Generator
Write a [length]-word blog post about [topic].
Target audience: [who]. SEO keyword: [keyword].
Structure:
- Hook opening (personal story or surprising stat)
- 3-5 subheadings with actionable content
- Include at least 2 data points or examples
- CTA at the end: [desired action]
- Tone: [conversational/professional/edgy]
- Reading level: 8th grade
2. Social Media Thread
Create a [X/LinkedIn/Reddit] thread about [topic].
Thread structure:
1. Hook tweet (max 240 chars, creates curiosity)
2. 5-7 value tweets (one key insight each)
3. Summary tweet
4. CTA tweet
Rules:
- Each tweet must stand alone
- Use specific numbers over vague claims
- No hashtags in the hook
- End with a question to drive engagement
3. SEO Meta Description
Write 5 meta descriptions for a page about [topic].
Target keyword: [keyword]. Max 155 characters each.
Requirements:
- Include the keyword naturally
- Create urgency or curiosity
- Include a benefit (not just a feature)
- One should use a number/statistic
- One should ask a question
4. YouTube Video Script Outline
Create a YouTube video outline about [topic].
Target length: [X] minutes. Style: [tutorial/vlog/review].
Include:
- 3 hook options (first 5 seconds — the make-or-break)
- Chapter breakdown with timestamps
- Key visual/B-roll suggestions for each section
- 2 mid-roll CTA placements (natural, not pushy)
- End screen CTA
- Suggested title + thumbnail text (max 6 words)
MOFU (Middle of Funnel) — Consideration
5. Email Nurture Sequence
Write a 5-email nurture sequence for [product/service].
Audience: [who signed up for what].
Sequence:
1. Welcome + immediate value (no selling)
2. Story/case study (social proof)
3. Educational content (teach something useful)
4. Objection handling (address top 3 concerns)
5. Soft pitch with deadline/incentive
Rules:
- Subject lines: max 6 words, curiosity-driven
- Each email: max 200 words
- One CTA per email
- P.S. line in emails 3-5
6. Comparison Page Content
Write a comparison between [your product] and [competitor 1, 2, 3].
Tone: Fair and objective (but we win on [key differentiator]).
Format:
- Feature comparison table (10 features)
- Prose section: "Who should choose [each option]"
- Honest cons of your own product
- Testimonial placement suggestions
- CTA: "Try [product] free"
Do NOT trash competitors. Acknowledge their strengths.
7. Lead Magnet Outline
Design a lead magnet for [audience] about [topic].
Format: [checklist/template/mini-course/swipe file].
Include:
- Title (benefit-driven, specific)
- 5-10 sections/items
- Quick wins (something they can implement in 5 min)
- One "aha moment" that builds trust
- Subtle product mention (max 1, natural context)
- Landing page headline + 3 bullet points
BOFU (Bottom of Funnel) — Conversion
8. Landing Page Copy
Write landing page copy for [product].
Price: [amount]. Target: [audience].
Structure:
- Hero: Headline (benefit) + subheadline (how) + CTA
- Problem section: 3 pain points (use "you" language)
- Solution: How [product] solves each pain point
- Social proof: Testimonial format suggestions
- Features → Benefits (table: feature | so what? | result)
- Objection handling: FAQ (top 5 questions)
- Final CTA with urgency element
- Guarantee statement
9. Sales Email (Cold Outreach)
Write a cold outreach email to [prospect type].
Goal: [book a call / get a reply / demo request].
Constraints:
- Max 100 words (seriously)
- First line: personalized observation about their business
- One specific result you've achieved for similar companies
- Question that's easy to answer (not "do you have 15 min?")
- No attachments, no links in first email
- Subject line: max 4 words, lowercase
10. Product Description
Write a product description for [product].
Platform: [Gumroad/Etsy/Amazon/website].
Include:
- Headline: [Specific Result] + [Timeframe] + [Method]
- Bullet points: 5 benefits (not features)
- "Who This Is For" section (3 ideal customer profiles)
- "Who This Is NOT For" (builds trust)
- What's included (itemized list with quantities)
- Social proof placeholder
- Risk reversal (guarantee)
- Price anchoring (compare to alternatives)
11. Testimonial Request
Write a message asking [customer name] for a testimonial.
Context: They [specific positive result/interaction].
Make it easy:
1. Reference their specific win
2. Ask 3 specific questions (not "can you write a testimonial?")
- What was your situation before?
- What specific result did you get?
- What would you tell someone considering this?
3. Offer to draft something for their approval
4. Keep it under 100 words
12. A/B Test Variations
Generate 5 A/B test variations for [element].
Current version: [paste current copy].
Metric to improve: [CTR/conversion/open rate].
For each variation:
- The copy
- Psychological principle used (scarcity, social proof, curiosity, etc.)
- Hypothesis: "This should improve [metric] because..."
- Expected impact: low/medium/high
Also suggest: what to test next based on results.
The Full Collection
These 12 prompts are from my library of 60 marketing prompts — organized by funnel stage, tested across real campaigns.
The complete pack includes:
- 🎯 20 TOFU prompts (awareness + traffic)
- 🔄 20 MOFU prompts (nurture + consideration)
- 💰 20 BOFU prompts (conversion + sales)
- Copy-paste ready for ChatGPT, Claude, or Gemini
- Customization variables in every prompt
👉 60 AI Marketing Prompts Pack — Your complete marketing prompt library.
Want everything? Complete AI Toolkit Bundle — 5 products, save 60%.
Which prompt was most useful? Drop a comment — I'll expand on the ones people find most valuable.
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