According to a report, over 93% of video marketers say that video gives them a positive ROI, and users stay longer on the website. Videos have become an important modern marketing campaign.
The first few seconds of a video play a crucial role in determining overall engagement. Users quickly decide whether to click on a video based on its title, thumbnail, and preview. If the preview doesn’t capture their interest, they are unlikely to click through to watch it.
Cloudinary Assets enables you to manage media assets for your project at scale. You can use the DAM(Digital asset management) to host video content and the Video Studio Player to create engaging previews. Using the Studio is simple, and it lets you trim videos quickly.
You can also use dynamic URLs to transform videos and create short previews of them. If you’re using the Cloudinary Video Player, you can also track analytics with the Video Analytics API. This means you can test video previews at scale, take some time to collect data, retrieve it using the API, and see what the best performers are.
To know the super-easy implementation, check out this blog by Cloudinary.
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