You might wonder how your website design is linked to search engine optimisation. At first sight, it seems irrelevant! But the reality is different. Your website design directly impacts user experience.
Internet users don’t like pages developed with bad CSS, JavaScript, and HTML. They also find it hard to perform the desired action on poorly designed websites. And do you know what Google says about user experience?
Here it is: “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices.”
User experience is a major ranking signal that significantly affects your website’s position in SERP. Hence, it is not advisable to ignore the importance of SEO in the web design process. But how would you do it? This blog will guide you to synchronise web design and SEO.
1) Website Structure Optimisation
Your website’s structure plays a vital role in users’ navigation and search engine’s crawlability. Are you confused with crawlability? It is search engine’s ability to crawl website thoroughly and understand it.
Changing website structure takes much effort and time in existing website. Hence, website structure should be optimised in the web development process.
To optimise it, make sure that you have a simple hierarchy and each page is categorised. This helps users to understand and find content they are looking for clearly. Also, your navigation should be visible to your users.
Good website structure drastically reduces bounce rate. Are you looking to revamp your website? We have helped 100+ clients to develop optimised structured websites.
2) Landing Page Design and Optimisation
Landing page design and its elements are crucial when it comes to SEO. If you want to make your SEO strategy profitable, landing page optimisation is a must. Your landing page should be designed to perform specific actions such as email newsletter, contact us form submission, and many more.
But how will you have the best landing page? You first need to identify your goal and audience’s persona. After deciding both, you must prepare search engine optimised content such as text, images, and other interactive media. An SEO agency in Sydney, can help you optimize your website to give you higher ranking.
Landing pages are the first thing people see and it is the first interaction they have with your brand. A good landing page has a clear objective, a strong call to action and clear navigation.
The most crucial part of any landing page is the headline, which should be catchy and informative. The headline should provide a clear idea of what the page is about.
The second most important thing on the landing page is the images. They need to be relevant to what you are talking about, and they should not be too busy or distracting from the text.
It is also important to have a call-to-action button that readers can click on if they want to continue reading. The button can say something like “contact us” or “email us” and it should be placed on the most visible are of your webpage so that it can become effortless to find.
3) Website’s Code Optimisation.
Every element of website is dependent upon website’s code. Website’s code must be optimised for faster execution. Website’s code should be optimised during the development stage. That’s why we recommend going for custom web development service. Due to complex code, DOM size of page increases. It causes an increment in page load time and interactivity.
Hence, you must always maintain good code quality. In this blog, we have written why code quality is important.
The first step is ensuring the website's code is clean and readable. This will help in maintaining the website, adding new features, and troubleshooting any bugs that might arise. It will also help with the site’s loading speed and search engine rankings.
Next, use HTML tags that are relevant to your content. This will make it easier for Google crawlers to understand what your page is about and rank it accordingly in search results pages.
The website code can be optimised in many ways. It might be a good idea to start with the basics and work up to the more advanced techniques.
These also include:
- Optimising images
- Reducing the number of HTTP requests
- Making sure that cached content is still fresh
- Compressing CSS and JavaScript files
- Removing unnecessary whitespace from HTML files
Sum Up
Hope you got a better idea of synchronising web design and SEO. Both are important aspects of conversion funnels.
Google and other search engines focus on delivering better content that is useful to the users and can make an impact. Do you have hunger for leads? Focus on synchronising website design with SEO!
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