Tribal Instincts: The Mechanisms of Modern Tribalization

This text provides a profound anthropological analysis of contemporary societies, based on Michael Morris's theory. The author challenges the rational individual paradigm, pointing to the dominance of three evolutionary instincts: peer synchronization, hero worship, and ancestor reverence. The article details how artificial intelligence algorithms and social media are hijacking signals of precedent, creating the phenomenon of digital tribalization. The analysis encompasses the mechanisms of the prestige economy and the impact of technology on the sense of procedural normality. The reader will learn how ancient adaptive mechanisms of Homo sapiens are now being exploited in an algorithmic game for attention, leading to profound changes in social structure and the legitimization of power in the age of generative models.