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A garage door call is rarely casual. The door is stuck open overnight, stuck closed with the car inside, or came off its track with a bang. That caller will ring three companies in a row, and the one that replies first usually books the visit.
Consumer Product Safety Commission (CPSC) guidance, and a HighLevel (GoHighLevel) setup that separates urgent stuck-door calls from routine estimates. This isn't legal advice: licensing and warranty rules vary by state, so have the owner review every line.
TL;DR: A garage door company's missed-call text should name the business, say the techs are on a job, and ask one sorting question: "Is the door stuck open, stuck closed, or off its track?" Because a stuck-open door is a security problem and a broken spring is a safety problem, the second text should add the CPSC-style line: do not try to repair or adjust springs, cables or brackets yourself, and keep people and cars clear of the door. Estimate and new-door calls get two time slots instead. In HighLevel, use the built-in text-back or a workflow that tags "stuck door" replies and alerts the dispatcher. US texts cost under a penny per segment plus carrier fees and A2P registration.
What should a garage door company's missed call text back say?
It should name your company, show you saw the call, and ask one question that sorts it: "Is the door stuck open, stuck closed, or off its track?" Keep it to one SMS segment (160 plain-text characters); keep the example texts below short enough to fit with a 23-character company name. Emojis and curly apostrophes switch the text to an encoding with only 70 characters per segment (HighLevel: How to Calculate SMS and MMS Costs). Replace anything in [brackets], and only promise reply times you can keep. To check a message after adding your name, use our free text message generator.
First texts (sent automatically after a missed call)
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Techs on a job:
Hi, it's [Company]. Sorry we missed you, our techs are on a job. Is your garage door stuck open, stuck closed or off track? Reply here. -
After hours:
[Company] here. We're closed now and open at [7am]. Reply with your address and what the door is doing, and we'll text you first thing. -
Weekend or holiday:
Thanks for calling [Company]. We're closed today. Reply with your address and what's wrong with the door, and we'll text you [Monday] to schedule. -
Busy season:
[Company] here. We're getting lots of calls this week. Reply with your address and what the door is doing, and we'll get you on the list.
How do you set up missed call text back for garage door companies in HighLevel?
Start with the built-in feature for speed, then move to workflows when you want routing. The steps below follow HighLevel's help docs as of October 2026.
Option 1: built-in text-back (five minutes). In the sub-account, go to Settings → Phone System → Voice → Voicemail & Missed Call Text Back, open Missed Call Text Back, enable it, send your text-back message, send a test, and save. HighLevel says an incoming call timeout of 10 to 20 seconds is typically recommended (HighLevel: Missed Call Text Back). If the number called can't send SMS, HighLevel sends from another eligible number, so tell your team the text may come from a different number.
Option 2: workflows (more control). HighLevel recommends customizing its Missed Call Text Back recipe in Workflows to avoid duplicate texts. Three workflows cover most garage door companies:
- Text-back: trigger on Call Details (incoming; no-answer, busy, or voicemail) → short wait → send your text-back message → tag the contact (Workflow Trigger: Call Details).
- Existing customer vs. new lead: an If/Else step checks for a "past customer" tag or an open opportunity in your job pipeline (Workflow Action: If/Else). Past customers get your message; new callers get your message or, in busy season, 4.
- Stuck-door alert: trigger on Customer Replied, filter Reply Channel = SMS and the message containing "stuck," "spring," "cable," "off track," "open" or "car", then send an internal notification to the owner or dispatcher with the message body (Workflow Trigger: Customer Replied). Test it with real spellings and typos.
If your scheduling or estimating tool doesn't sync with HighLevel, keep the tags simple: add "past customer" when a job closes. Our GoHighLevel vs Jobber comparison covers how a CRM and a field service tool split the work. For calls you can't text back fast enough, see our AI receptionist vs answering service comparison. To estimate what unanswered calls cost you, try the free missed call calculator.
How much does missed call text back cost a garage door company in HighLevel?
Under a penny per text segment plus carrier fees, plus your number and A2P registration. From HighLevel's Phone System Pricing & Billing Guide (US, as of October 2026):
| Item | Price (USD) |
|---|---|
| SMS, per segment | $0.00747 outbound and $0.00747 inbound, plus a carrier fee (about $0.0025 to $0.0100) |
| MMS (photos), per message | $0.0220 outbound; $0.0165 inbound on a local number, plus carrier fees |
| Local phone number | $1.15/month |
| A2P 10DLC registration (Low Volume) | $22.50 one-time + $1.50 to $10.50/month per campaign |
Inbound replies are billed too, so a six-text back-and-forth costs roughly 6 to 11 cents, and photos add a few cents each.
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Originally published at getpeacecall.com.
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