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theresa moyo
theresa moyo

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Building Software Businesses in Countries Where PayPal is Illegal

The Problem We Were Actually Solving

We were building a software plugin marketplace that aimed to provide a seamless and secure payment experience for our customers. However, when our customers started complaining about the lack of payment options in their countries, we realized that we had been operating under a false assumption. The problem wasn't with our software or our business model, but with the traditional payment platforms that we had been relying on. These platforms, while convenient and widely used, have strict restrictions and limitations that can render them unusable in certain countries.

What We Tried First (And Why It Failed)

Initially, we tried to work around the restrictions by using alternative payment gateways and integrating additional payment methods. However, this approach proved to be unsustainable in the long run. Not only was it difficult to find reliable and secure payment gateways that could handle the volume of transactions we were experiencing, but it also introduced additional complexity and costs to our system. We also tried to educate our customers on how to use alternative payment methods, but this only led to more frustration and support requests.

The Architecture Decision

After careful consideration and experimentation, we decided to adopt an unchained commerce approach, which allowed us to bypass traditional payment platforms and handle payments directly through our own e-commerce system. This decision required us to develop a custom payment processing system that could handle multiple payment methods, including bank transfers, wire transfers, and cryptocurrency payments. We also had to implement robust security measures to protect our customers' sensitive payment information.

What The Numbers Said After

After implementing the unchained commerce approach, we saw a significant increase in payment success rates and a corresponding decrease in support requests related to payment issues. Our customers were able to complete transactions with ease, and we were able to expand our reach to countries where traditional payment platforms were not available. In terms of numbers, we saw a 25% increase in revenue and a 30% decrease in payment-related support requests within the first six months of implementing the new system.

What I Would Do Differently

If I were to do it again, I would invest more time and resources in developing a robust and scalable payment processing system from the outset. While it's tempting to rely on traditional payment platforms, the limitations and restrictions they impose can be costly and limiting in the long run. I would also invest in educating our customers on how to use alternative payment methods, but in a more proactive and customer-centric way. Finally, I would continue to monitor and adapt to changes in payment regulations and technologies, as the landscape is constantly evolving.

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