We are using the email marketing tool for an email list of 1 Million Subscribers.
So based on that I will suggest you the tool.
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. It is one of the most cost-effective marketing strategies for small businesses.
We choose an email marketing service that provides API access, transaction email, and marketing automation.
SendInBlue is a very good email marketing automation tool. If you look for cheap email marketing, CRM, SMS, transactional email tool, SIB is highly recommended.
Features of Sendinblue:
- Email Builder – Send beautifully-designed emails with SendinBlue’s drag-and-drop email builder. Pre-made email templates are also available.
- Forms & Landing Pages – Customize your contact forms to suit your brand and audience, and grow your email list with landing pages.
- Unlimited Subscribers – Grow your email list with few restrictions as this service’s plans are based on the number of emails you send per month.
- Subscriber Management – Manage your subscribers with folders, lists and segmentation.
- SMS Messages – Reach your customers beyond email by allowing them to opt-in to receiving SMS messages from you.
- Automations – Optimize your campaigns by targeting subscribers based on their actions with marketing automations.
- A/B Testing: A/B testing your marketing optins is one of the best ways to boost subscribers.
- Transactional Emails – Send confirmation emails and notifications when a subscriber joins your list for the first time, when they purchase something from your store, when their order ships and more.
- Reports, Data & Analytics – Track and optimize your campaigns with reports and data on open rates, click-through rates, subscriber location, your subscribers’ most-used email platforms and more.
- Improved Deliverability – Ensure your emails reach your subscribers’ inboxes with real stats by using SendinBlue’s shared and dedicated IP tools and options as well as their integrated security tools.
- Integrations – SendinBlue integrates with WordPress, WooCommerce, OptinMonster, Google Analytics, Shopify, Jimdo, Drupal, and more.
Explore more features of Sendinblue
SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. SendGrid manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real-time analytics.
Features of SenGrid:
- Email Template Engine
- Custom API Integration
- Marketing Email Services
- Feedback Loop
- Reputation Monitoring
- DKIM Customization
- SMTP Relay
- Suppression List Management
- SMTP Service
- Unsubscribe Tracking
- 24/7 Support (Phone and Chat)
- Open & Click Tracking
- Domain Level Load Balancing
- SMTP API
- ISP Monitoring
- Sub-user API
- Parse Webhook
- IP Whitelabeling
- SPAM Filter Testing
- Dedicated IP Addresses
SendGrid and Sendinblue is the best email marketing tool for developers because this tool provides almost all the features required (eg – API).
Let me know which tool you use for email marketing :)