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What Else Does This Landing Page Need?

jackharner profile image Jack Harner πŸš€ ・1 min read

I'm working on the Rewards Program landing page for work, and I'm curious what Dev.to thinks it needs or what could be better, etc.

My Thoughts

  • Instead of having a "Sign Up" and "Sign In" button that have equal weight, just having a "Sign Up" button with an "Already Have An Account? Sign In" Link under it.

  • Including a slider of cards that include the things you can earn points for and what you can redeem points for.

  • FAQ section.

Any other suggestions/comments?

Thank you for your time and feedback.

Discussion

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Maybe this is not the answer you were expecting, but I would start asking what else this landing Page don't need?

A landing should be designed around one (and only one) actionable goal. What do you want to acomplish? Sign ups? Traffic for another site?

Are all the elements (visual & copy) aligned with your goal? Do the landing convey the message that you want your visitors to understand?

I think you are doing a really good job, but need to focus in asking different questions.

(Sorry for spelling!)

 

Instead of having a "Sign Up" and "Sign In" button that have equal weight, just having a "Sign Up" button with an "Already Have An Account? Sign In" Link under it.

I like this thought. Design-wise I also feel like these buttons are just a bit too close to the surrounding text. Adding a few pixels of margin would help the spacing.

I also feel like more pictures of shoes would probably make sense. As a visitor I feel like this is more the symbology I'm looking for than the coins. If I want to shut off my brain and skim this page for meaning, I think it needs shoes.

 

Lovely advice, Ben.

Switching the buttons and adding some padding now.

I definitely agree with your Shoes comment. I guess I was just a little too proud of how my coins turned out. I think I'll replace the coins on the Redeem card to be a shoe illustration of some sort and look into other places to include that kind of imagery.

Maybe include a selection of "Here's how many points you'll earn for different Best-Selling Products"? Demonstrating the value of the rewards program and also driving them towards purchasing.