I got a hilarious message from my friend about Go's new look & logo announcement. It went something like this:
Friend: LOOK AT THIS BULLSHIT
Friend: WHERE DAT GOPHIE
Then I sent her the fine print:
Rest easy, our beloved Gopher Mascot remains at the center of our brand.
Oldest comments (37)
This might be unpopular. While I think the Go Gopher is a super fun character, I also really like the updated logo and professional look. I'm also getting some of those classic "Hot Wheels" vibes, in a good way. Speed, speed, speed.
No a fan. It does not indicate that Go is a programming language. It only indicates that Go is fast; it kind of beats you over the head with it. It's like the whole design spec was "wooosh, but minimalist"
I'll never be able to look at this and not just think of my prior ISP: Wave G waveg.wavebroadband.com
Fair point. On the other hand, I've never written a single line of Go, but what I know about it is that it's fast. It powers my static site generator of choice, Hugo, and I swear that thing breaks warp speed. So a "this is a thing that is fast" logo is pretty on-brand.
Seems straight out of the Cars movie.
My favorite version is the black and white one.
Not that big of a fan. The logo looks more like it's for a toy car brand than a programming language, and it doesn't fit well with the Gopher.
I like it. Very clean and simple just like the language.
First look feels like a new brand to overthrow Uber and Amazon. O_O
Second look feels like its a modern entity. Something that promotes professionalism.
Even though it looks nice but somehow it lacks the programming context. Hmm, what could be missing? There, it misses the
thing. And, the vertical stripes are too small.This should be the new logo!
SEND THAT TO THEM!
Looks like a gas station logo.
I came here to say this.
I hate to admit it because I like Golang but you are right. Haha
Not as cool as the Gopher
Looks like a brand of running shoes. Even with the fine print, bring back the gopher! I need my boy!
It's totally the New Balance logo.
I think it's a bit boring, doesn't really have the gopher's personality, but is clean and probably serves its purpose.
I'm sure they feel that Go has established itself enough that they can get away from cutesy gimmicks.
On the logo, ultimately
Gopher hasn't stopped being the mascot, though. The old logo was very similar to the new logo, but a pencil sketch version instead of the more formal version it is now.