With AI summaries and zero-click searches rising, are keywords becoming less important? How are you adapting your SEO strategy in 2025 to focus more on user intent, topical authority, and content structure?
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Top comments (3)
Yes, there’s definitely a shift happening. It’s not just about exact keywords anymore — it’s about how well you cover a topic. Search engines seem to understand context and semantic relationships much better now.
I don’t think keywords are dying; they’re just evolving. Instead of focusing on density, it’s more about themes and intent. A page that fully answers a question tends to perform better than one stuffed with keywords.
I’ve seen great results by focusing more on natural language and search intent rather than cramming in keywords. Seo in 2025 feels less like a checklist and more about making content clearer and more useful to real people. I still look at keywords, but more as a guide than a rule. Structured data and solid internal linking are getting me better traction lately too.
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