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Joremcand1
Joremcand1

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The Future of SEO in 2025 : Are Keywords Losing Value?

With AI summaries and zero-click searches rising, are keywords becoming less important? How are you adapting your SEO strategy in 2025 to focus more on user intent, topical authority, and content structure?

Top comments (3)

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drewb1n profile image
Drewb1n

Yes, there’s definitely a shift happening. It’s not just about exact keywords anymore — it’s about how well you cover a topic. Search engines seem to understand context and semantic relationships much better now.

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danniqu profile image
Danniqu

I don’t think keywords are dying; they’re just evolving. Instead of focusing on density, it’s more about themes and intent. A page that fully answers a question tends to perform better than one stuffed with keywords.

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litzondy profile image
Litzondy

I’ve noticed that pages offering a clear, user-focused experience are starting to outrank those that rely on heavy keyword optimization. It shows that relevance and quality matter more than ever before.