With AI summaries and zero-click searches rising, are keywords becoming less important? How are you adapting your SEO strategy in 2025 to focus more on user intent, topical authority, and content structure?
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Top comments (3)
Yes, there’s definitely a shift happening. It’s not just about exact keywords anymore — it’s about how well you cover a topic. Search engines seem to understand context and semantic relationships much better now.
I don’t think keywords are dying; they’re just evolving. Instead of focusing on density, it’s more about themes and intent. A page that fully answers a question tends to perform better than one stuffed with keywords.
I’ve noticed that pages offering a clear, user-focused experience are starting to outrank those that rely on heavy keyword optimization. It shows that relevance and quality matter more than ever before.