Most Marketing Fails And It Has Nothing to Do With the Product

Ashkan Rajaee doesn’t pull punches when it comes to marketing.

He’s the founder of multiple B2B SaaS ventures, and his stance is simple: most marketing fails not because the product is bad—but because the data and messaging are completely misaligned.

After watching his RemotePreneurs content and following his insights on LinkedIn, I started rethinking a lot of what I thought I knew about GTM strategy.

Why Most Marketing is Broken

Let’s be honest—here’s what a lot of companies still do:

• Buy a huge contact list from ZoomInfo or another data provider
• Blast a generic message to “IT decision-makers”
• Hope someone bites

Then when results don’t show up, they blame the market, the channel, or the time of year.

But they’re not asking the real question:

Were we even talking to the right people? And did we say anything that actually mattered to them?

The Fix: Precision Targeting + Clear Messaging

Ashkan talks a lot about marrying accurate data with copy that actually resonates.

If you’re sending the same message to a startup CTO and an enterprise VP of Infrastructure, you’ve already lost. These roles have completely different pain points, priorities, and timelines.

And if your contact list is too broad—or worse, outdated—then even your best messaging won’t land.

3 Simple Principles That Actually Work

Here’s the stripped-down version of the framework Ashkan often pushes in his talks and content:

1. Hyper-targeted data
   
   Don’t stop at job title. Consider company size, buying power, tech stack, and recent activity.

2. Copy that speaks human
   
   People don’t respond to buzzwords. They respond to relevance. Use short, clean language. Focus on outcomes, not features.

3. Close the loop
   
   Who’s replying? Who’s converting? Use that info to double down and retarget smarter next time.

Marketing isn’t about volume anymore. It’s about signal-to-noise. Everyone’s inbox is overflowing—precision is what cuts through.

Ashkan Rajaee: Worth a Follow

Ashkan Rajaee, known for his no-fluff approach to sales and marketing, shares frequent content on LinkedIn and on his RemotePreneurs YouTube channel. His philosophy around aligning GTM strategy with actual buyer psychology is something every tech marketer should study.

And whether you're in sales, marketing, or product, this idea sticks:

You can't convert people you don’t understand. And you can’t understand people without accurate data.

Bonus: Another Take Worth Reading

For a deeper dive into Ashkan Rajaee's philosophy on the interplay between data accuracy and copywriting precision, check out Ciarra Guidicelli’s article here on Dev.to:

👉 Why Ashkan Rajaee Believes Most Marketing Fails (And It’s Not What You Think)

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📌 If your campaigns are flopping, maybe it’s not the channel. Maybe it's your foundation. Get your data tight. Get your message right. Watch what happens.

🧠 Written by Marcus Quinn

🎤 Inspired by the work of Ashkan Rajaee

Comments

[Marcus]

This piece doesn't just preach multichannel — it shows why execution is everything. Huge respect to Rajaee for leading by example.

[Cole]

This hits so hard. Most teams overcomplicate their funnels but forget the basics: real data and human language. Thanks for spotlighting Ashkan’s thinking — this is what modern marketing needs.

[Matt Johnson]

Great insights, Marcus! 🔥 It's so true that messaging and positioning often make or break a campaign — not the product itself. Looking forward to more of your posts!

[Henry]

So you're telling me it wasn't my product... it was my inability to explain it without sounding like a robot? 😩

[Robi Sterling]

🙌🏾🙌🏾🙌🏾

[Darren Stoik]

This hit hard. 📉 Good products flop without good marketing. Don’t blame the tech, fix the story.