Pinterest has changed. Again.
I know, I feel the pain firsthand, while managing not just my own but also my clients’ accounts.
And if you’re still sticking to old strategies that used to work like magic in 2019 or even 2022, chances are… they’re hurting your reach now.
I’ve been in the Pinterest trenches for over a decade (yes, I’ve seen the ups, the downs, and the what-is-even-happening-right-now phases).
And trust me, if you want to grow your traffic on Pinterest in 2025, it’s time to drop these outdated tactics and pivot.
Let’s talk about what used to work and what to do instead.
Old Strategy #1: Repinning ♼ the Same Pin to Dozens of Boards
Back in the day, people were repinning one image to every board remotely related to the topic.
It was a smart hack… until it became spammy.
Why it doesn’t work now: Pinterest is obsessed with freshness. Reposting the same image and URL combo 10+ times in a short window? The algorithm flags it as duplicate content, and your reach tanks.
What to do instead: Focus on brand-new pins with different images, different angles, and different headlines, all pointing to the same high-value blog post. This provides Pinterest with new data to work with and keeps your content in circulation without appearing spammy.
Tip 1: You can create 50+ unique new pins for the same article in a matter of minutes. I share that in our service (see at the top of the article).
Old Strategy #2: Keyword 🔂 Stuffing Everything
There was a time when people just jammed every possible keyword into their pin descriptions like a Pinterest-flavored word salad.
Why it doesn’t work now: Pinterest is smarter. It knows when you’re writing for the algorithm instead of humans. Keyword stuffing actually hurts your chances of ranking now.
What to do instead: Use natural, conversational keyword placement. Think: “If someone searched this phrase, would they want this post?” Use 2–3 highly relevant keywords in your titles, descriptions, and board names, but keep it clean and helpful.
Tip:2 Did you know that Pinterest now tracks not just 100 last user actions, but over 14,000 of them? That means their recommendations are much more accurate in 2025!
Old Strategy #3: Chasing Viral Pins Over Systems
Viral pins used to feel like the dream one-viral pin, and boom, your blog traffic explodes. And while that can still happen, it’s not sustainable.
Why it doesn’t work now: Pinterest favors consistent, helpful content over random one-hit wonders. Relying on “hope it goes viral” isn’t a strategy — it’s a gamble.
What to do instead: Build a repeatable content system. Schedule out fresh pin batches, create evergreen content loops, and track what performs best so you can replicate it. (Check at the top of the article.)
So… What Does Work in 2025?
☑️ Keyword-reach pins are designed to rank and convert
☑️ Fresh content tailored to search intent (not just click but also save intent)
☑️ A sustainable strategy that fits your niche and workflow
☑️ Focus on clicks and conversions, not just views
☑️ Most importantly: volume + consistency
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