Introduction
The beauty of living in the digital age is that we have constant access to information right at our fingertips. Google and other search engines make it easy to find answers to queries with a simple click.
In this age, it is important that you take control of your self-image on online, especially Google. You take proactive measures to stand out among the competition and improve your personal brand on the first page of your search results.
Don't wait for a negative post to be published before you start taking proactive measures about your personal brand online!
Steps to Follow
- Conduct Research:
Jobhunt.org recommends making self-googling a routine practice. Before getting started with proactive measures, it is vital to research what populates in the first 50 results on the Google Search Result page for your name.
If the name you answer is being answered by many other people, use longer-tail keywords to include your company's name and industry so you see information specific to you.
- Create your own website
Building a website is one of the best ways to show off your professional and personal accomplishments.
Selecting a domain name with your first and last name included is a great way to ensure this populates on the first page of Google, at the search of your personal brand, you.
When purchasing your domain name, try to get a website URL that is close to your fullname. It might be impossible to get for example "John Smith.com", if the name you answer is answered by many other people, but you can try to include your middle name or your industry of interest.
Information on your website can be updated constantly to reflect new projects, promotions and other vital business information.
Click here to get started in buiding your personal website.
- Create a video.
Google owns YouTube. If you are curious as to why videos populate so often to the first page of Google search results, there is synergy between the video search engine and the website search engine.
Take the time to write a script for a 60-second commercial about you.
If you create a video talking about your interests, family life, business skills and some other information relevant to your personality, not only can this populate into the first page of Google search result, it will show off your personality and separate you from the competition.
Don't film a video on a shaky device. Be sure to invest in a quality production setup. Ask a friend. If the video comes out cheap, you will be percieved as cheap.
- Optimize your Social channel.
As discussed in this article, in the section "Growing your social footprint", your social-media channel is a tremendous asset". Your personal Facebook, Twitter, LinkedIn, and Hashnode accounts have a strong likelihood of appearing in a prominent position on Google search for your name.
This is because, all these sites are extremely powerful, so when you tie your personal brand information into an account, it carries a lot of weight to Google - especially if you have a large following.
Create an awesome profile on this sites, that explains your goals, likes and interests as a personal brand. Read here for more.
- Expert Contributions.
It is amazing how many people have a wealth iof information about their industry and are true experts within their field, yet they don't share this knowledge with more people.
As an expert in your field, it is vital that you teach people too. The internet offers a place for the world to see your content.
- Obtain Reviews
There is no shame in asking someone to leave a review on your LinkedIn page or asking for a testimonial that can later be posted onto your personal website.
Recent research by Techvalidate discovered that 94% of B2B marketing and sales professionals rated customers' testimonials as 'very effective or 'extremely effective'.
You can even ask your professional references if they would be willing to record a video testimonial. Regardless of how you want to distribute these revies, they will shed a positive light on your self brand, professionally and personally.
Conclusion
If you stay on the offensive and are proactive with your personal brand, you can remain in control of the majority of what populated on the first page of Google.
When you have an outgoing personality, people are excited to know you. ikewise, when you improve your self-brand, people will be equally impressed with your online personality.
A video, your website and testimonials can be the first results to populate oon Google for years to come. This self-branding initiative is a worthwhile investment that many of your peers are missing! 🙂
Takeaways 🥡 🥡 🥡
- Conduct research
- Create your own website
- Create a Video
- Optimize your Social Channels
- Make Expert Contributions Online
- Obtain Reveiws from Customers.
Note: This can be the gateway to your next level of wealth, and it's definitely would not be free forever!
Top comments (7)
I would add trying to build a community around your brand when optimizing your social media presence. Lots of helpful tips, Mr. Paul!
😲 Beautiful! This is definitely an inspiration to the next part on this series "Persoanl Branding - Building a Community".
What do you think @svgatorapp?
Sounds great! Looking forward to reading that post as well.
The links seem not to work.
Thanks for your article!
😲 Thanks for your feedback, @curiousdev.
I will check through the links to fix, and notify you with the next update!
Kindly note, this article will be available for a limited time, to be sure of your own copy, (concised 3-part series coming up), Grab your own copy, now!
You are sighted @isaack_bsmith 🎉