Most job seekers struggle on LinkedIn.
Not because they lack skills…
But because they’re invisible.
After watching this pattern repeatedly, I decided to explore a different angle — instead of applying more, what if people focused on visibility first?
That’s how I ended up building a small tool called LinkedCraft.
The Problem I Noticed
People were:
- Sending connection requests with no response
- Applying to jobs and hearing nothing back
- Posting occasionally but getting low engagement
But the biggest missed opportunity?
👉 They weren’t commenting effectively.
Why Commenting Matters More Than You Think
When you comment on LinkedIn:
- Your profile gets exposed to new audiences
- Recruiters can discover you organically
- Conversations start without cold outreach
But most comments look like this:
“Great post!”
“Thanks for sharing”
Which… does nothing.
What I Learned While Building LinkedCraft
While working on this project, I analyzed patterns behind comments that actually get engagement.
Here’s what stood out:
1. Specificity beats generic responses
Comments that reference a specific point perform better.
2. Adding perspective increases replies
Even a short personal insight can trigger engagement.
3. Questions create conversations
The best comments don’t end they invite responses.
A Simple Framework That Works
I found this structure useful:
👉 Observation + Insight + Question
Example:
“Interesting point about hiring trends. I’ve noticed smaller teams prioritize adaptability over experience. Do you think this will become the norm?”
Building the Tool
The idea behind LinkedCraft was simple:
👉 Help users generate better, more thoughtful LinkedIn comments faster.
Not spammy automation.
But structured, meaningful input that actually adds value.
If You’re Curious
I’ve shared detailed examples and breakdowns here:
- https://linkedcraft.io/blog/linkedin-comment-examples
- https://linkedcraft.io/blog/linkedin-commenting-guide-job-seekers
Final Thought
Most people are trying to win on LinkedIn by doing more.
But the real shift is doing things differently.
Less noise.
More value.
More visibility.
If you’ve experimented with LinkedIn growth strategies, I’d love to hear what worked for you.
Top comments (2)
The "commenting effectively" angle is the right one — it's the most underused LinkedIn lever and the easiest to do consistently without a big time investment.
One targeting strategy that compounds well: rather than commenting broadly on anything in your feed, focus specifically on posts by people who are 1-2 levels above where you want to be, or by people at companies you're interested in. A genuinely insightful comment on a VP of Engineering's post gets seen by their network, not just yours — and it's a much warmer signal than a cold connection request. The comment is essentially a micro-demonstration of how you think.
The tool idea is solid. The biggest unlock would be if it helps users identify which posts are worth commenting on (high-signal conversations with the right people) rather than just improving the comment quality on whatever shows up in the feed. Discovery is usually the harder problem than drafting.
Thanks, Jonathan. I completely agree, commenting on the right ICP posts can be just as valuable as creating content for them. Many people focus on viral tech updates that drive impressions and likes, but they often result in little to no conversion.