Your next enterprise buyer probably isn't starting on Google. A growing share of B2B research now begins inside AI answer engines, and Perplexity is the one built most explicitly around citations: every answer shows its sources, and every source is a chance for your brand to be the recommendation. We care about this for a simple reason. LeadsNow AI has booked 50,769+ AI-booked sales appointments since 2017 and generated 1M+ leads, and AI search is now one of the channels feeding that pipeline. We've covered the statistics on B2B buyers starting in AI chatbots ; this post is the engine-specific
What this covers
- At a glance
- How Perplexity actually retrieves and ranks sources
- What Perplexity cites (and why it's different from ChatGPT)
- Perplexity vs ChatGPT vs Google AI Overviews: citation behaviour
- Why Perplexity is the fastest AEO feedback loop you'll get
- The step-by-step Perplexity citation playbook
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *How B2B Brands Get Cited in Perplexity: The 2026 Playbook*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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