At a glance: Update commercial and service pages every quarter, evergreen guides every six months, and let nothing you want cited sit untouched for 12 months. AirOps found 83% of AI citations on commercial queries go to pages updated within the past year, and 60% to pages updated within six months. Refresh substance first — stats, dates, capsules, FAQ answers — then sync your dateModified schema and visible "Last updated" line.
What this covers
- How stale is too stale? What the data says
- Refresh cadence by page type
- What actually counts as an update
- 1. Statistics and their sources
- 2. Dates and year references
- 3. Your answer capsule
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *How Often Should You Update Content for AI Search? The 2026 Refresh Cadence Playbook*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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