At a glance: Dental practices in Australia advertise under the National Law: no testimonials about clinical care, tightly conditioned before-and-after images, and penalties of up to $60,000 per offence for individuals ($120,000 for companies). The fastest compliant growth levers sit outside advertising — answering new-patient enquiries within minutes, reactivating lapsed patients from your recall list, and qualifying every enquiry before it reaches your book — paid on results.
What this covers
- Why patient acquisition is harder for dental clinics than for most local businesses
- Ahpra-compliant advertising for dental practices: what the rules actually say
- 1. The five things section 133 prohibits
- 2. Testimonials about clinical care are prohibited in advertising
- 3. Before-and-after photos: allowed, but heavily conditioned
- 4. Titles and claims
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *Patient Acquisition for Dental Clinics in Australia: Pay-Per-Result AI New-Patient Systems*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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