Instagram and a few other platforms are now reading metadata in your images to detect AI-generated content. They look at things like C2PA and certain EXIF fields, then add an "AI Info" label. You can’t turn it off in the app.
I ran into this after using an AI upscaler on a photo. The image was mine, but the platform still tagged it. Fair enough from their side, but not great if you only used AI for small edits and don’t want every post labeled that way.
I looked for tools that could strip the relevant metadata. A lot of options were either desktop software or sites that asked you to upload everything to their servers. I didn’t want to hand over my images.
I ended up using a browser-based tool that runs locally. You drag in the image, it removes C2PA and the related EXIF data, and you download a clean file. No uploads, no signup. I used it on a few photos before posting and the labels stopped appearing. If you’re in a similar situation, removeailabel.com does this and is free to use.
I’m also curious how different platforms handle it—Instagram vs Pinterest vs TikTok—if you’ve seen any differences.
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