Scrape Bing Ad Results using Python

Contents: intro, imports, what will be scraped, process, code, links, outro.

Intro

This blog post is a continuation of Bing's web scraping series and contains info about how to scrape Ad results from Bing search using Python. An alternative API solution using SerpApi will be shown.

Imports

from bs4 import BeautifulSoup
import requests
import lxml
from serpapi import GoogleSearch

What will be scraped

Expanded ads

Inline ads

Process

Selecting title/link CSS selectors from expanded ad results

Selecting title/link CSS selectors from inline ad results

Inline ads code snippet:

for inline_ad in soup.select('.b_algo .b_vList.b_divsec .b_annooverride a'):
    inline_ad_title = inline_ad.text
    inline_ad_link = inline_ad['href']

Expanded ads code snippet:

for expanded_ad in soup.select('.deeplink_title'):
    expanded_ad_title = expanded_ad.text
    expanded_ad_link = expanded_ad.a['href']

Code

from bs4 import BeautifulSoup
import requests, lxml

headers = {
    "User-Agent":
    "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.114 Safari/537.36"
}

html = requests.get('https://www.bing.com/search?q=john deere tractors buy', headers=headers)
soup = BeautifulSoup(html.text, 'lxml')

try:
    for expanded_ad in soup.select('.deeplink_title'):
        expanded_ad_title = expanded_ad.text
        expanded_ad_displayed_link = expanded_ad.a['href']
        print(f'{expanded_ad_title}\n{expanded_ad_displayed_link}')
except:
    pass

try:
    for inline_ad in soup.select('.b_algo .b_vList.b_divsec .b_annooverride a'):
        inline_ad_title = inline_ad.text
        inline_ad_displayed_link = inline_ad['href']
        print(f'{inline_ad_title}\n{inline_ad_displayed_link}')
except:
    pass


# parts of the output:
'''
# expanded ads
Compact Tractors
https://www.deere.com/en/tractors/compact-tractors/
View The Utility Tractors
https://www.deere.com/en/tractors/utility-tractors/

---------------------------------------------------

# inline ads
2032R
https://www.deere.com/en/tractors/compact-tractors/2-series-compact-tractors/2032r/
1025R
https://www.deere.com/en/tractors/compact-tractors/1-series-sub-compact-tractors/1025r/
'''

Using Bing Ad Results API

SerpApi is a paid API with a free trial of 5,000 searches.

from serpapi import GoogleSearch

params = {
    "api_key": "YOUR_API_KEY",
    "engine": "bing",
    "q": "john deere tractors"
}

search = GoogleSearch(params)
results = search.get_dict()

for ads in results['ads']:
    title = ads['title']
    link = ads['displayed_link']
    print(title)
    print(link)

# part of the output:
'''
John Deere® Official Site - The Select Series Tractors
https://www.deere.com
John Deere Tractors | tractorhouse.com
https://www.tractorhouse.com/JohnDeere/Tractors
'''

Links

Code in the online IDE • Bing Ad Results API

Outro

If you have any questions or something isn't working correctly or you want to write something else, feel free to drop a comment in the comment section or via Twitter at @serp_api.

Yours,
Dimitry, and the rest of SerpApi Team.